Creative Director

Company Overview:

We are a fast-growing innovative company that is revolutionizing global Vireo Systems and pH-D you will be on the ground-floor of an exciting fast-growing company that focuses on its core values and is passionate about improving the lives of people and pets by delivering premium health products through world-class research innovation and manufacturing.

Position Summary:

The Creative Director leads the creative vision for a multi-brand health and wellness portfolio. This role translates brand strategy into compelling visual storytelling across categories and channels while ensuring cohesive high-quality execution at every consumer touchpoint. The Creative Director builds and leads a high-performing in-house creative team establishes scalable creative systems and standards and partners with internal stakeholders and external agencies to deliver consistent world-class creative that drives brand growth.

Role and Responsibilities:

• Develop the overarching creative strategy aligned to brand marketing and business objectives
• Define creative platforms storytelling frameworks and visual territories that drive differentiation
• Partner with Brand and Marketing leadership to translate strategic priorities into creative roadmaps
• Translate brand strategy into cohesive high-impact visual storytelling across packaging digital social retail and experiential
• Ensure consistent elevated brand expression across all consumer touchpoints
• Set and uphold creative standards guidelines and quality benchmarks
• Oversee external agencies freelancers and production partners as an extension of the internal team
• Define when and how to leverage external resources for scale specialization or speed
• Provide strategic direction feedback and creative approval for external work
• Own the creative budget including agency freelance production and tooling investments
• Optimize internal vs external resourcing to maximize impact and efficiency
• Track spend forecast needs and ensure alignment with business priorities
• Design and evolve creative processes workflows and governance models
• Implement systems for briefing prioritization approvals and asset management
• Introducing tools templates and scalable frameworks to increase speed and consistency
• Drive continuous improvement of the creative function as the business grows
• Balance big-idea thinking with executional rigor and timelines
• Guide channel-specific creative adaptation and testing
• Incorporate performance insights and consumer feedback into creative evolution
• Lead mentor and develop a team of two including hiring onboarding performance management goal setting and ongoing coaching
• Establish clear roles workflows and performance expectations to ensure alignment accountability and effective execution
• Foster a high-performing collaborative and growth-oriented team culture that encourages creativity development and continuous improvement
• Identify evolving talent needs and contribute to future team structure and capability planning
• Other assigned duties as needed

Requirements:

• Bachelors degree in Graphic Design Visual Communication Fine Arts Marketing Advertising or related field (preferred).
• 1015 years in creative leadership design or art direction (CPG wellness beauty or lifestyle preferred)
• Proven experience leading and scaling creative teams
• Demonstrated ability to develop creative strategy and brand storytelling frameworks
• Experience managing agencies freelancers and creative budgets
• Strong understanding of design systems content creation and multi-channel execution
• Comfortable operating in fast-paced high-growth environments with ambiguity
• Proven ability to influence decision-makers pursue support for ideas and achieve win-win outcomes in complex situations.
• Leverage analytics to drive strategic recommendations and business growth.
• Develop marketing plans coordinate projects manage team activities and meet deadlines within budget.
• Effectively manage and organize multiple projects at once while ensuring seamless execution.
• Ability to think strategically to drive long-term brand growth then translate and execute into an impactful marketing initiative.
• Exceptional presentation skills able to communicate effectively at all organizational levels with the ability to present information clearly to diverse audiences.
• Proficient in Microsoft Office Suite (Word Excel PowerPoint Publisher Outlook); NetSuite (a plus).
• Capable of reading analyzing and interpreting business data including reports periodicals and technical documents.
• Demonstrate a proactive approach taking on additional responsibilities and embracing opportunities for growth and development.
• Prioritize and organize tasks effectively ensuring timely completion and resource allocation.
• Travel for this role may be required up to 30%

Physical Demands / Work Environment:

• Must be able to sit/stand for 8 hours
• Walking bending light lifting to 25 lbs

Compensation Benefits:

• Base salary bonus based on company and personal performance
• Medical Dental Vision and Supplement insurance programs with company assistance
• 401(k) with company match
• Paid Time off Paid Holidays