Senior Media Planner
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Job Summary
About WPP Media
WPP isthecreative transformation company. We use the power of creativity to build better futures for our peopleplanetclientsand communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
- BeExtraordinaryby Leading Collectively to InspiretransformationalCreativity.
- Create anOpenenvironmentby Balancing People and Client Experiences by Cultivating Trust.
- LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
The Senior Linear Planner will be responsible for the design development and optimization of complex and highly effective offline media plans (TV Print Radio). This role is key in strategic competitive analysis and advanced reporting actively contributing to the definition of communication strategies. We are looking for an individual with proven analytical capabilities able to operate autonomously and provide significant strategic contributions.
KeyResponsibilities
- Design develop and implement complex offline media plans (TV Print Radio) ensuring optimal performance and efficiency.
- Conduct in-depth competitive analyses translating complex data into strategic insights and actionable recommendations.
- Independently manage and leverage advanced functionalities of media planning tools such as Kubik Arianna Kimono AQX MCS and NetBox.
- Monitor and control budgets producing detailed analytical reports and proposing corrective actions based on performance.
- Actively participate in the definition of communication strategies contributing data-driven insights and analytical perspectives.
- Effectively coordinate with internal teams (e.g. creative agencies media owners) to ensure flawless execution of media plans.
- Present plans and analyses internally clearly and persuasively communicating results insights and recommendations.
Requirements
- Minimum of 3-5 years of consolidated experience in media planning (preferably within a Media Agency) with specific expertise in offline media.
- In-depth knowledge and proven experience in TV Print and Radio planning.
- Proficiency and advanced usage of industry tools such as Kubik Arianna Kimono AQX MCS and NetBox.
- Strong analytical and strategic capabilities with the ability to interpret complex data and translate it into actionable insights.
- Independent and proactive in project management capable of working on multiple projects simultaneously.
- Excellent attitude for teamwork and collaboration.
- Precision meticulous attention to detail and a strong results-oriented approach.
- Bachelors degree or equivalent cultural background.
- Excellent command of English (written and spoken).
- Excellent proficiency in Microsoft Office Suite (Excel PowerPoint Word).
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are toresponsiblemedia investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens whenweretogether fostering creativity collaboration and connection.Thatswhyweveadopted a hybrid approach. If yourequireaccommodationsor flexibility please discuss thiswith the hiring team during the interview process.
While we appreciate all applications received only those candidates selected for an interview will be contacted.
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Required Experience:
Senior IC
Key Skills
- Google Marketing Platform
- Google Ads
- Math
- Media Buying
- Media Planning
- Pivot tables
- Adobe Audience Manager
- Microsoft Powerpoint
- Research Experience
- Microsoft Excel
- DoubleClick
- DoubleClick for Publishers
About Company
Jsme součástí globální WPP a jsme perfektně připravení na marketing v éře AI Spojujeme know-how 300+ expertů, unikátní AI technologie a data, ke kterým mají přístup, a pomáháme tak značkám růst.
