Customer Marketing Lead, Startups, EMEA

About Anthropic

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

About the role

We are looking for a customer marketing leader to build and scale our customer marketing function for the Startups segment across this role youll craft compelling founder and developer success stories design co-marketing programs with high-growth startups and orchestrate key moments that deepen relationships with technical leaders at our most innovative startup customers across European markets. Youll work at the intersection of customer storytelling and startup ecosystem engagementhelping founders articulate their AI-powered success stories while creating authentic experiences that drive advocacy expansion and community growth across the region.

The ideal candidate brings deep experience in B2B customer marketing within EMEA with a strong affinity for the startup ecosystem and a proven track record of building customer advocacy programs from the ground up. Youll execute engagement strategies that resonate with technical founders developers and engineering leaders while navigating the diverse cultural nuances and market dynamics across European tech hubs.

Responsibilities:

• Develop compelling customer narrativescase studies technical deep-dives founder testimonials thought leadership video contentthat resonate with EMEA startup audiences and showcase how AI-native companies are building with Claude

• Define the EMEA startup customer segmentation and tiering framework mapping accounts from early-stage through growth-stage across European markets to guide advocacy prioritization and resource allocation

• Balance high-touch programming for marquee EMEA startup customers with scalable customer marketing initiatives that reach the broader developer and founder community across the region

• Design and execute personalized engagement strategies for strategic startup accounts ensuring programming resonates with technical founders and engineering leaders while addressing regional market dynamics

• Orchestrate key moments programming including founder dinners customer speaking opportunities at EMEA conferences technical workshops and startup showcase events across key tech hubs (London Berlin Paris Amsterdam Stockholm)

• Develop EMEA startup customer advisory programs that create authentic experiences and deepen relationships with highest-value accounts and influential founders across the region

• Partner with EMEA Startups Sales leadership and Venture Partnerships to identify expansion opportunities and ensure customer marketing initiatives directly support account growth and VC portfolio engagement

• Coordinate with strategic EMEA and global VC partners on co-marketing opportunities featuring portfolio company success stories

• Build and manage a regional programming calendar that balances customer advocacy activities with strategic account engagement across the EMEA startup ecosystem

• Identify and cultivate strategic customer relationships with founders and technical leaders across EMEA who can serve as powerful advocates and reference points for the startup community

• Create content that earns respect from technical audiencesauthentic founder stories technical implementation deep-dives and developer-focused case studies tailored for EMEA markets

You may be a good fit if you:

• Have 6 years of B2B customer marketing experience within SaaS or technology companies ideally within EMEA markets or with significant EMEA responsibility

• Have a proven track record building customer advocacy programs from scratch with demonstrated success in customer storytelling advocacy program development and account engagement

• Have experience marketing to and building relationships with high-growth EMEA startups and technical founders

• Can speak credibly to technical audiencesunderstand AI concepts developer workflows and technical use cases well enough to identify and tell compelling stories

• Have a strategic yet hands-on approachability to balance high-touch marquee customer programming with scaled programs understanding when each approach is appropriate

• Have deep understanding of EMEA market dynamics regional preferences and cultural nuances that inform customer engagement strategies within the startup ecosystem

• Have exceptional storytelling abilitiescan identify compelling customer narratives and bring them to life across multiple formats that feel authentic not corporate

• Have a fast-paced working style with strong bias to actioncomfortable shipping 80% solutions quickly and iterating with ability to pivot as priorities shift

• Can thrive in ambiguity and startup environments building programs with minimal guidance

• Have a background in B2B tech ideally with experience at fast-paced scale-ups or developer-focused companies

• Currently based in EMEA region and if applicable willing to relocate to London

Strong candidates may also:

• Have experience building relationships with EMEA VCs accelerators or partnering with VC firms to drive portfolio engagement and co-marketing

• Have previous experience at leading AI companies or marketing AI/ML products specifically

• Have experience in community building customer advisory programs or founder community management

• Have former founder experience or early employee at a successful startup

• Have experience scaling customer marketing programs across multiple European markets

• Have fluency in additional European languages (French/German)

Role-specific policy: For this role we expect all staff to be able to work from our London office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

Logistics

Education requirements: We require at least a Bachelors degree in a related field or equivalent experience.

Location-based hybrid policy: Currently we expect all staff to be in one of our offices at least 25% of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams remember that Anthropic recruiters only contact you some cases we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money fees or banking information before your first day. If youre ever unsure about a communication dont click any linksvisit for confirmed position openings.

How were different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT-3 Circuit-Based Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues. Guidance on Candidates AI Usage:Learn aboutour policyfor using AI in our application process