Director, Social Strategist

Golin is a global award-winning public relations agency that helps companies create change that matters. Together we discover powerful human truths that bind us create with bravery and collaborate inclusively and obsessively. Golins 1700 global employees operate across 50 offices worldwide allowing us to provide our clients with comprehensive solutions for multi-market regional and global communications programs.

Every agency is talking about AI. At Golin we are using AI to rewrite the rules of PR. Were even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce democratizing access to tools and integrating AI into our daily work to maximize the value we deliver to our clients.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation healthcare advocacy and measurement. Golin aligns earned-first data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG retail food healthcare technology and consumer service companies in the world.

Director Social Strategist

Please note: This is a hybrid role located in Chicago will have an opportunity to collaborate in-person three days a week at our Chicago office while maintaining flexibility for remote work.

Golin is on the hunt for a Director to join our growing team of social and digital experts on one of the most known and respected creative brands in the world. Were looking for someone who doesnt just follow trends but creates themsomeone who knows how to make brands hyper-relevant in culture through a deep understanding of the always-evolving social landscape.

This role is about building moments that spark conversation drive engagement and turn audiences into communities. Youll be the architect of social strategies across the brands portfolio of products working hand-in-hand with an established influencer team leading with earned creative ideas that have the power to change the world.

If you live and breathe social media stay ahead of platform updates and instinctively know what (or who) is shaping the cultural zeitgeist and want to Go All In with us Lets talk.

This is your chance to shape the digital presence of a world-famous brand where your creative ideas and strategies will make a real impact.

What Youll Do:

• Develop creative social channel and content strategies based on best practices channel insights and a native understanding of popular platforms
• Take the lead on program executions helping our integrated teamsuse the inherent power ofsocialto furtherinfluencerand talent-led programming by creating earned and paid surround sound
• Keep a pulse onwhatsbeing talked about by mediaconsumersand influencers and make recommendations that will drive earned conversation
• Serve as day-to-daysocial specialistfor clientsassistingin the value-add social brings
• Contribute to digital program results reporting and strategy optimizations in real time
• Develop and deliver client presentations and POVs related to digital activations and programs
• Quickly spot opportunities and new industry trends glean insights and brainstorm action plans driving results
• Manage mentor andcoachjunior staff with potential to directly oversee 2-3 individuals
• Identifysolutions and work withteams andindependently to drive clientsuccessand grow relationships
• Cultivate a culture of supportgrowthand partnership among team through mentorshipguidanceand collaboration
• Work with our analytics team to translate campaign-and brand-level results both quantitatively and qualitatively to informsocial reporting and the value ofdigital work
• Support the management of financials including budgets and billingprojectionsand staffing

What You Have:

• Bachelors degree with 7 years of experience in digital advertising or PR with a deep understanding of influencer marketing relationship building and social media
• Proven skills to build brand-level influencer strategies from scratch and translate them with complete digital fluency
• Experience using social media management tools (e.g. Hootsuite Sprinklr Sprout Social Spredfast etc.) and managing social channels on behalf of brands
• Experience creating and planning campaigns across social channels such as Facebook Snapchat X Instagram and LinkedIn; preferred experience on TikTok and Twitch paid expertise a plus.
• Excellent verbal written presentation and problem-solving skills
• New innovative thinking providing recommendations and opportunities for clients to engage with influencers and consumers in unique ways
• Ability to develop integrated digital strategies and campaigns leveraging social and influencer while navigating challenging social climates and/or brand crisis
• Familiarity with managing rigorous vetting processes and brand compliance standards
• Bonus points if you have a background in pitching media and understand what it takes to drive headlines

How You Work:

• Thrive in a fast-paced collaborative environment that pivots with the speed and volatility of culture
• Step forward and proactively move projects and innovations alongnot waiting for someone to tell you what the next steps are but contributing assertively
• Work well under pressureremainingfocused positive and professional
• Havea passion for uncovering the latest cultural meme orpopular styleto fuelbig ideas
• Highly adaptable and ability to shift priorities in real-time to meet client needs
• Energetic with a deep knowledge of the social influencer and digital marketing landscape
• Detail oriented and organized ability to run more than one program at a time and stay on task
• Desire and experienceleveragingAI for your work

Salary Range: $94000 USD - $165000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon among other factors: a candidates skills qualifications and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.

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Required Experience:

Director