Marketing Specialist
Share
Job Location:
Windham, CT - USA
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Description
What Youll Be Doing:
The Marketing Specialist will be an integral part of day-to-day marketing operations with a strong focus on driving lead generation and supporting business growth.In this role you will work collaboratively across internal departments to develop launch and optimize strategic outreach campaigns that support lead generation goals. The ideal candidate will have an analytical mindset be detail-oriented and bring a creative data-driven approach to improving campaign performance. The Marketing Specialist will work under the direction of the Digital Marketing Team Lead and collaborate with the entire Marketing and internal departments.
In this role you will:
- Support the creation execution and optimization of inbound-focused multi-channel marketing campaigns designed to drive lead generation and conversion across email SMS/text job boards and other digital platforms.
- Planand manageinbound B2B/B2Cmarketing initiatives that build brand awareness attract qualified clients and support engagement throughout the funnel.
- Test and optimizemessaging cadence timing segmentation and templates to improve inbound performance and audience engagement across channels.
- Pull analyze and interpret campaign and pipeline data using tools such as Power BI HubSpotSalesforce and other platforms to help identify trends insights and opportunities to improve inbound lead generation.
- Clearly share campaign performance key learnings and inbound marketing best practices to support internal and external conversations.
- Work closely with sales and delivery teams to align campaigns support lead follow-up efforts and evaluate marketing effectiveness.
- Support inbound marketing operations and data integrity by assisting with database imports list uploads segmentation and ongoing CRM and marketing system maintenance.
- Stay informed about emerging digital marketing trends platforms and tools contributing ideas that support inbound growth and lead generation.
Heres what we look for:
- A positive can-do go-the-extra-mile attitude
- A passion for learning new things and staying on top of industry trends
- A Strategic thinker who is a self-starter and has strong attention to detail
- Entry-level position Bachelors degree preferred
- Excel experience a plus
Why You ShouldWorkwith Us:
- Quarterly company bonus incentives
- Clearly defined benchmarks for career progression
- Unlimited Paid Time Off
- Full medical dental and vision benefits--starting DAY 1!
- 401K matching program fullyvested
- Comprehensive new-hire training and ongoing learning opportunities
- Quarterly company meetings and social events
- State-of-the-artfitness facility and free fitness classes offered each week.
- Volunteer Time Off
- Opportunity to goonPresidents Club (all-expense paid trip for two!)
Your characteris more important than any level of skill experience or education. We expectall ofour people toexhibitthese common attributes:highlevelofintegrity desire forexcellence strongwork ethicresults-orientedteam player.
Medicus is proud to share our commitment to diversity andareexcited to continue advancing and promoting DEI in the workplace.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Medicus Healthcare Solutions serves as a vital connector between locum tenens providers, healthcare facilities, and the patients they serve.
