Paid Media Manager, Brand Media, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans artists and creators. From personalized music playlists to exclusive podcasts concert livestreams to artist merch Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode and top ad-free podcasts included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited on-demand access to 100 million songs including millions in HD Ultra HD and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans artists and creators on a global scale.

We are looking for an experienced Paid Media Lead to own a multi-million dollar global budget with a strategic focus on driving growth and awareness for Amazon this role you will bring a performance-driven approach to building highly impactful upper funnel campaigns across the full funnel testing into white space opportunities while maintaining rigorous measurement and optimization standards. You will define execute and measure Paid Media marketing from strategy to execution including hands-on campaign management testing and developing scalable processes with agencies to drive measurable business growth.

As a full-funnel media expert you will own media mix strategy and optimization with a strong focus on improving both 1P and 3P measurement capabilities. Youll develop a comprehensive playbook for upper funnel paid media activity that balances brand-building objectives with performance accountability. An entrepreneurial spirit a data-driven mindset for pushing boundaries and the ability to work effectively with a large number of partners and international stakeholders are essential for success in this role.


Key job responsibilities
- Manage a multi-million dollar global media budget to drive awareness and adoption of Amazon Music with clear performance KPIs
- Develop and execute campaigns across digital and traditional media channels including Social Video Audio Programmatic Out of Home and emerging platforms
- Own media mix planning and targeting strategy to continuously improve efficiency reach and ROI across all channels
- Develop and refine frameworks for measuring brand campaign performance including upper-funnel metrics (awareness consideration) and their impact on lower-funnel outcomes
- Test and learn across channels audiences and creative approaches to build a scalable playbook for brand media investment
- Collaborate cross-functionally with creative content and brand teams to ensure cohesive messaging and brand positioning
- Manage relationships with media agencies and vendors to ensure flawless campaign execution
- Contribute to GTM (go-to-market) plans and collaborate with stakeholder teams for full-funnel alignment for major programs (Amazon Music Live Prime Day Amazon Music Thursday Night Football etc.)
- Communicate campaign performance and insights to leadership with clear recommendations for optimization

- 4 years of professional non-internship marketing experience
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 78800.00 - 137900.00 USD annually
USA WA Seattle - 82700.00 - 137900.00 USD annually