Marketing Manager

Location: MOI Copenhagen

Reports to: VP of Marketing EU
Department: Marketing

About The Museum of Illusions

Museum of Illusions is the worlds largest and fastest-growing museum chain. Our story began not long ago in 2015 in Zagreb Croatia and has not stopped growing since. Today the MOI concept is a recognized brand and leading attraction in nearly 70 locations around the world!

At the Museum of Illusions we understand the power of play exploration and creativity. We are curious and open to people thinking outside the box. And one thing is for sure MOI offers you the opportunity to enjoy flexible work hours travel globally and explore different concepts.

As we are rapidly growing we invite you to join us in our mission to bring interactive immersive and fun experiences to everyone who is eager to have their mind blown.

Role Overview

The Marketing Manager based in CPH will be the local marketing lead for the Museum of Illusions Copenhagen and other future museums in the nearby area TBC requiring a deep understanding of the local markets. Responsible for executing and optimizing marketing initiatives in line with global strategies while ensuring strong local relevance.

The Marketing Manager drives local awareness engagement traffic and footfall and revenue for assigned Museum of Illusions locations. This role partners closely with General Managers and regional leadership to execute localised strategies and events that amplify the brand and enhance guest engagement.

Primary Job Duties & Responsibilities

• Develop and deploy localized marketing plans for assigned markets that includes identifying hyperlocal trends audience segments and the competitive landscape to tailor market-specific strategies.
• Support community engagement and grassroots marketing by activating promotions tied to seasonality school calendars and major local events.
• Build and manage partnerships with tourism boards chambers hotels restaurants and attractions.
• Develop in collaboration with the Marketing VP the opening and re-launch marketing initiatives inclusive of previews member/VIP nights community days and holiday activations.
• Ensure brand consistency across all local advertising signage and collateral as well as printing support for local museum operations. Review and ensure all campaigns resonate in Danish language.
• Track and report on key KPIs: volume drivers (online and walk up) event results revenue impact and ROI.
• Manage localized paid media placements (OOH digital radio experiential) within budget.
• Work with corporate marketing on national museum wide initiatives and ensure local execution aligns with brand priorities.
• Lead PR Organic Social (including community management) and Influencer marketing working with HQ marketing team to an agreed strategy. Facilitate local PR relations planning and executing media opportunities creative concepts and executions working with a local external PR agency. Identify evaluate and manage local influencers and content creators. Create SM content directly or manage freelancers or agencies monitoring trends and audience feedback to improve effectiveness.
• Work closely with other HQ teams such as Brand Digital Marketing (paid media eCRM SEO CRO) Finance and Legal.
• Support the planning and execution of on-location photo and video shoots for branded content.

Qualifications

• Bachelors Degree in Business Marketing or similar degree.
• 3-5 years of experience in marketing ideally within entertainment attractions tourism lifestyle or consumer brands.
• Strong understanding of the local markets culture and media landscape.
• Experience working with global brands and localizing centrally developed strategies.
• Proven ability to manage multiple stakeholders agencies and vendors.
• Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience.
• Strong attention to detail in content creation campaign execution and administrative tasks.
• Ability to manage time effectively prioritizing tasks to meet deadlines.
• Ability to work effectively in a team and collaborate with other departments.
• Proficient with Microsoft Office Suite or related software.
• Proactive organized accountable and self-starter personality.
• Fluent in both English and Danish verbal and written.

Company Statement: Museum of Illusions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.