Senior Account Executive Programmatic
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Job Summary
20322 - Senior Account Executive - Programmatic - MM&D
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
AboutEssenceMediacom:A LeadingWPP MediaBrand
Role Summary and Impact
The Programmatic Senior Account Executive you willbe responsible formanaging and optimising campaigns while also developing programmatic plans which exceed our clients expectations whether branding or ROI driven. They will be contributing to the execution of programmatic media activity building strong platform knowledge & supplier relationships to support excellence in delivery of media plans optimisationtestingand analysis.
Campaign Management
- Oversight of the implementation management and daily optimisation of campaign activity to ensure that you excel in reaching your clientobjectivesand KPIs
- Competently create media plans designed to achieve specified KPIs
- Support on the day-to-day QA process minimising errors and ensuring consistent and correct adherence to process
- Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing including planning executing & evaluating tests with methodical accuracy
Client and Partner Management
- Create/design programmatic strategy for client portfolio ensuring strategy is clear and mostappropriate tothe clientsobjectivesand KPIs
- Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity
- Drive revenue growth through spotting new optimisation opportunities services or products and delivering excellent results.
- Working with partners and attending regular platform training to further develop programmatic skillset.
Operational Excellence
- The right use of tools to drive accountability in programmatic buying operational efficiencies and actionable business insights with the scoping of agreed client outputs.
- Ensure financial accuracy integrating the planning and buying process and reconciliation of spends including client terms and programmatic fees via buying templates and processes.
- Maintain standards and process throughout the end-to-end campaign lifecycle
Skills and Experience
AtWPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:
- BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
- Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
- LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
- Passionate about programmatic activation and driving continued excellence.
- Proactive approach to expanding knowledge and capabilities
- Confidence in core trading platforms DV360 TTD and Amazon.
- Analytically minded with an aptitude for handling large data sets toidentifytrends and actionable insights
- Excellent communication skills both verbal and written will be particularly important in building & developing client and supplier relationships
Life atWPP Media& Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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Required Experience:
Senior IC
Key Skills
- Sales Experience
- Direct Sales
- B2B Sales
- Public Relations
- SAAS
- Account Management
- Product Demos
- Salesforce
- Outside Sales
- CRM Software
- Enterprise Sales
- negotiation
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.
