Job Title:Associate DirectorDigitalMarketingandDiscovery

Location:Hybrid Manhattan midtown office 2-3x per week
Reports To:AVP Media Strategy & Performance
Department:Marketing

Position Summary:

We areseekinga highly strategic and execution-focused Associate DirectorDigitalMarketingand Discoverytoprovide strategic directioncollaborationacrossthemarketing team and constituents.This role will drivestrategies that maximize HSSs visibility and engagement across digital channels with a primary focus on paid and organic search and digital brand discovery initiatives. This role ensures that consumers find and choose HSS through optimized search experiences compelling content and innovative digital tactics that drive awareness traffic and conversions. Working closely with the AVP this position will translate enterprise growth goals into actionable search and discovery strategiesleveraginganalytics SEO/SEM best practices and emerging technologies.

We areseekinga strategic and innovativedoer toleadand executemarketing initiatives that drive growth engagement and measurable performance in the healthcare industry. This role requires a holistic thinker who canpe a problem-solver canoptimizemarketing performance and alignprojectswith organizational goals.

As part of the Marketing team this role will report to the AVP MediaStrategy& Performance.This rolehas no direct reports.

Skills & Experience:

• 6 years work experience inmarketingor similar role(agencyexperience welcome).Proventrack recordof successfully developing and implementingcross-disciplinestrategies in complex compliance-driven environments

• Develop and execute integrated paid media and marketing strategies across digital traditional and experiential channels

• Lead end-to-end campaign planning including customer journey mapping across audience segmentation messaging and performance tracking

• Analyze market trends competitive landscape and consumer insights to inform strategic decisions

• Manage marketing budgets ensuring efficient allocation and ROI optimization

• Collaborate withinternal marketing and external teams toimprove impact storytelling amplifying stories and sponsorships

• Implement data-driven approaches to measure and improve marketing performance

• Collaborate with advertising creative team to drive brand positioning and thought leadership within the healthcare space

• Partner with web development and content teams to ensure SEO and AEO-friendly website design performance and accessibility resulting in improved site rankings and user experience

• Experience or strong curiosity around Answer Engine Optimization (AEO) and Artificial Intelligences role in the evolving LLM landscape with a focus on positioning for success in AI Overviews and emerging engines such as ChatGPT and Perplexity

• Solid understanding of SEM and digital media channels to effectively direct agency partners and integrate paid search strategies

• Advancedproficiencyin Google Analytics Tableau and Microsoft Office Applications for data analysis reporting and strategy development

Integrated Digital Marketing Leadership

• Develop and executemulti-channel digital marketing campaignsacross paid media social display and emerging platforms to support enterprise growth goals.

• Partner with AVP and agency teams to ensure cohesive media planning and campaign integration across channels.

• Collaborate with brand and content teams to amplify storytelling through digital formats that resonate with target audiences.

Digital Brand Discovery

• Implement strategies that enhance HSSs discoverability across search engines social platforms and health-related ecosystems.

• Optimizecontent and user experience for organic and paid search while exploring new discovery opportunities such as voice search and AI-driven recommendations.

Performance & Analytics

• Monitor campaign performance across channelsprovidingactionable insights to improve ROI and conversion rates.

• Work withanalyticsteam to refine attribution models and measureimpactof digital marketing on appointment volume and brand KPIs.

Innovation & Emerging Trends

• Pilotnew technologiesand tactics for personalization predictive targeting and cross-channel engagement.

• Stay ahead of industry trends toidentifyopportunities for competitive advantage in digital marketing.

Cross-Functional Collaboration

• Partner with web content and social teams to ensure seamless execution and alignment with brand strategy.

• Serve as a key liaison between internal stakeholders and external agency partners for integrated campaign delivery.

Qualifications:

• Experience:

• 6years in digital marketing withexpertisein multi-channel campaign management paid media and digital strategy.

• Strong understanding of SEO/SEM social advertising and emerging digital platforms.

• Professional detail-oriented andpossessesa growth mindset

• Independent worker with strong time management and organizational skills able to manage multiple priorities in a fast-paced environment

• Skills:

• Proficiencyin analytics tools (Google Analytics SEMrush etc.) and campaign optimization.

• Ability to translate data into actionable insights and strategic recommendations.

• Excellent communicator orally and in writing with the ability to effectively engage colleagues doctors agency partners and present to non-marketing constituents

• Actively embraces AI tools such as Copilot tosupport intasksideationand storytelling

• Education:

• Bachelors degree;advanced degree preferred.

Success Metrics:

• Growth in brand awareness and engagement across digital channels.

• Increased website traffic and appointment conversions from integrated campaigns.

• Improved ROI on paid media and digital initiatives.

• Successful adoption of innovative tactics and technologies.