Manager, AIAutomation

We believe that difference sparks brilliance so we welcome people and ideas from everywhere to join us in stretching whats possible.

At Tapestry being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition our creativity is unleashed. This global house of brands Coach and Kate Spade New York was built by unconventional entrepreneurs and unexpected solutions so when we say we believe in dreams we mean we believe in making them happen. Were always on a journey to becoming our best but you can count on this: Here your voice is valued your ambitions are supported and your work is recognized.

A member of the Tapestry family we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Job Title: Manager Digital Commerce Engineering & AI (SEA & ANZ)

Primary Purpose:

Lead the technical evolution of our ecommerce platforms across South East Asia Australia and New Zealand. This role drives engineering delivery architecture strategy AI innovation and platform stability for our regional Salesforce Commerce Cloud (SFCC) sites using a shared global codebase.

This candidate will lead external engineering vendors and offshore development teams ensuring high-quality builds seamless integrations and strong site performance. This position partners closely with global engineering regional business teams and cross-functional digital stakeholders to deliver best-in-class online experiences for Coach and Kate Spade.

Reporting Structure

This role will directly reporting into Director e-Commerce Technology based in Japan and matrix reporting into the Director Head of SEA & Oceania IT based in Singapore.

The successful individual will leverage their proficiency in Digital Commerce & AI to:

• Lead engineering strategy and architecture for SFCC headless/PWA front-end Akamai CMS PIM and integrations across SEA/ANZ.
• Work closely with the Product Managers and OMS teams manage offshore engineers and vendor partners to deliver new features enhancements and scalable solutions.
• Drive DevOps maturity CI/CD execution code quality and performance optimization.
• Integrate AI-driven capabilities into search personalization automation and customer experiences.
• Oversee platform stability incident management and operational readiness for major commercial events.
• Partner with global and regional teams to align roadmaps influence technical decisions and ensure delivery excellence.

• Drive innovation strategy for the region by identifying evaluating and implementing emerging technologiesincluding AI/ML GenAI automation tools and nextgen commerce capabilitiesto elevate customer experience and operational efficiency.
• Build AIpowered features across the digital commerce landscape such as predictive recommendations personalized storefronts smart search automated merchandising and AIguided customer journeys.
• Partner with data science product and global engineering teams to integrate machine learning models experimentation frameworks and realtime decisioning engines into SFCC and the headless/PWA ecosystem.
• Champion a culture of engineering innovation by prototyping new concepts running discovery spikes and leading proofofconcepts for generative AI automation and advanced analytics.
• Establish engineering standards and reusable frameworks to scale AIdriven capabilities across SEA & ANZ while ensuring compliance robustness and responsible AI usage.
• Evaluate the technical landscape continuously to recommend forwardlooking architectural improvements performance enhancements and automation opportunities.

The accomplished individual will possess: -

• 7 years in e-commerce engineering software development or digital platforms.
• Strong expertise with Salesforce Commerce Cloud B2C and modern web engineering (React JS Node PWA).
• Experience managing external vendors or offshore engineering teams.
• Hands-on knowledge of DevOps CI/CD Git workflows and API-driven architectures.
• Familiarity with CMS PIM and e-commerce integrations (Payment Gateway MarTech) would be a plus.
• Experience in OMS ERP WMS would be nice to have
• Experience with or strong interest in AI/ML applications for digital commerce.

• Handson experience delivering AI/MLpowered digital commerce solutions such as personalization engines chatbot automation dynamic content generation or predictive analytics.
• Passion for exploring new technologiessuch as edge compute SSR optimization PWA innovations autonomous testing frameworksand translating them into real business impact.

An outstanding professional applicant will have possess the following attributes:

• A technical leader who can translate business needs into scalable engineering solutions.
• A problem-solver who thrives in fast-moving high-growth environments.
• A collaborator who communicates clearly with both technical and non-technical stakeholders.

• A forward-thinker passionate about innovation performance and digital excellence.
• A visionary builder who stays ahead of emerging trends in digital commerce AI and modern engineering patterns.
• An innovation catalyst who encourages experimentation rapid prototyping and continuous learning within engineering teams and vendor partners.
• A technology evangelist who can articulate the value of AI and new technologies to regional business stakeholders global partners and executive leadership.

A strategic thinker who balances creativity with technical rigor ensuring innovation is delivered reliably securely and aligned with longterm platform evolution

Our Competencies for All Employees

• Courage: Doesnt hold back anything that needs to be said; provides current direct complete and actionable positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isnt upset when things are up in the air; doesnt have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people up down and sideways inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each persons career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment hiring promotion compensation transfer training discipline and termination) are based on the applicants or employees qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age sex sexual orientation gender identity genetic characteristics race color creed religion ethnicity national origin alienage citizenship disability marital status military status pregnancy or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry Inc. at Experience:

Manager