Digital Media Associate (with experience in Luxury Real Estates)

Job Title: Digital Media Associate (with experience in Luxury Real Estates)

Location: Lagos Nigeria

Reports to: VP Sales & Digital

Industry: Luxury Real Estate

Role Overview:

The Digital Media Associate will manage the real estates digital presence by creating high-quality content executing social media strategies and ensuring consistent communication across all digital platforms. The ideal candidate is a creative storyteller with a strong understanding of luxury branding real estate marketing and online audience engagement. This role plays a key part in building brand visibility and generating leads for the companys premium property offerings.

Key Responsibilities

Content Creation & Management

Produce high-quality written visual and video content tailored to each platform

(Instagram Facebook LinkedIn Twitter/X YouTube).

Curate manage and grow the Rel Estates social media pages.

Capture on-site content at properties open houses inspections estate tours and events.

Ensure all visuals and messaging align with the companys luxury brand identity tone and

style guidelines.

Create compelling lifestyle-driven content that highlights architecture interior design

community features and luxury living.

Strategy & Execution

Develop implement and manage social media strategies that enhance brand awareness

and drive lead generation.

Prepare content calendars campaign plans and rollout schedules in collaboration with

the VP Sales & Digital.

Oversee the approval workflow for all content and campaigns.

Identify content gaps and recommend new ideas based on industry trends market

behavior and audience insights.

Community Management

Respond promptly and professionally to direct messages inquiries and comments

across all platforms.

Support the sales team in tracking and nurturing digital leads.

Analytics & Reporting

Monitor and analyze social media performance and campaign results.

Provide monthly analytics reports and post-campaign analysis with actionable insights.

Maintain a deep understanding of social metrics audience behavior and platform algorithms.

Digital Advertising

Plan and execute Meta Ads campaigns with precise audience targeting and optimization.

Promote property listings events brand activities and special campaigns using paid media.

Work toward contributing at least 10% of monthly sales through digital media activities.

Events & On-Ground Content Duties

Attend property tours open houses and the companys events to document and create

real-time content.

Support the Digital & Sales team during launch events exhibitions and estate viewings.

Market & Brand Alignment

Stay updated with real estate marketing trends platform changes and best practices.

Monitor competitor activity and general market trends in Lagoss luxury property segment.