Business Director, Applied Analytics

London - UK

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

OPENMIND

Job Title:Business DirectorApplied Analytics

Department/Team:OPENMINDZEUR Above MarketTeam

ABOUTOPENMIND

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlés media function. Core to the solution is the advanced best data and technology capabilitiesfueledby WPPs investment in AI tomaximizethe impact of Nestlé media investment

ACCOUNT OVERVIEW

OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries 450 team members and regular new product launches the account is looking for aBusiness Directorto providestrongAnalyticsexperience and leadershipfor in-scope above market the roleoffers plenty of variety with an enjoyable balance betweendriving growth for brands strategic consultancy andlaying the framework for excellenceensuringwere delivering change at scale.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About Openmind: A Leading WPP Media Brand

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlés media function. Core to the solution is the advanced best data and technology capabilities fuelled by WPPs investment in AI to maximise the impact of Nestlé media investment.

Role Summary and Impact

OVERVIEWOF ROLE:

The Business Director Applied Analytics role is here to bridge the gap between Nestlé Category teams and Analytics best practice. This position plays an integral part in supporting media investment teams as they set their annual media budgets and optimize effective plans for their accounts. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams.

We have a unique opportunity to raise the bar forAnalyticsacross ZEUR working with some of the biggest brands on the will helpdrive the education of thewider Local Market teams on your approach to ensure the same principles ring true across the region drivingAnalyticsexcellence further still.

RESPONSIBILITIES:

Lead the creation ofbudget setting exercises atZEURleveland providerecommendations on a diverse array of channel budget optimization tools and methodologies to be appliedcentrally.

Leverage Marketing Mix Models and Media Best Practice to achieve this goal
Leverage Nestlé Measurement Framework to understand the different ways each touchpoint performance is measure (RDM Search TVOnline Video others)

Work with marketsin Europeto calibrate Marketing Mix Model response curves into the agency media planning software.
Lead the development ofconsolidatedMarketing Mix Modelanalysis for Nestlé Category teams.

Utilize statistical techniques to apply available FMCG benchmarks to complete missing information.

Provide relevant inputs toNestlé Zone EuropeMedia Principles and work withcategoryto localizethisguide.

Integrate key media conceptsinto the narrative such as: reach frequency grps carry over generation multimedia measurement brand-demand generation.
Collect relevant data assets from markets in cluster to localize sufficiency guidelines.
Explain and trainslocal cluster markets into theusage of these concepts.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Bachelors degree preferably in Applied Math Statistics Economics or Management (with heavily quantitative classwork)
Experience in a highly analytic or strategic role
Detail-oriented comfortable working with numbers and able to apply statistical methods within a Marketing context
Proactive;strong attention to detail
Able to work on multiple projects at the same time
Polished verbal and written communications skills
Familiar with some of theoretical / practical knowledge on the techniques described below:

Marketing or Media Mix Modelling (understand outputs perform)
Regression / Multi-variate regression analysis
Ad Effectiveness research
A/B Tests Lift analysis Multicell analysis
Digital & Multi-touch attribution

Media Mix Optimization based on response curves
Extensive experienceindelivering presentations to senior stakeholders.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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Required Experience:

Director

About WPPWPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and...