Social Account Director

AboutWPP Media

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AboutEssenceMediacom:A LeadingWPP MediaBrand

Role Summary and Impact

We are theEssenceMediacomWorldwide Paid Social team servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets.

We are looking for a driven and enthusiastic Paid Social specialist to joinEssenceMediacomWorldwide as a Paid Social Account opportunity will involve the creation and execution of Paid Social strategies. Client servicing to the highest standards is an integral element to this role not only to serve existing clients but to also grow new business pipelines. It will also involve the management of more junior team members nurturing their paid social skill sets with the expansion of further resources based on client will need a proventrack recordin paid social ideally for a blend of direct response & brand client worked in the delivery of paid social strategy and operations managing individuals and fostering strong client relationships.

The successful candidate will be able to develop their career withEssenceMediacomas they will be enabled to continually improve and expand on their paid social skills with growth opportunities both upwards and candidate will alsohave the opportunity towork across a diverse client base and help to shape and inform client strategy.

Accountabilities include:

Strategic Skills

• Ensuring that Social best practice and frameworks are adhered to and be able todemonstratecontinued account evolution.

• Understanding and advising on the difference between brand vs direct response campaigns

• To understand Social within the wider marketing mix its strategic importance throughout the customer journey.

• Create/design Social biddable media strategy for client portfolio with managers

• Ensure strategy is clear and mostappropriate tothe clientsobjectivesand KPIs with managers

• Ensure the quality of delivery and that strategy is effectively implementable by the team

• Toidentifyareas of and present back opportunities (or limitations) that exists for theclientsbusiness. Seeking opportunities to innovate.

• Build andmaintainrelationships with social tools and third-party technology partners

• Build and own relationships with media owners including FacebookX Snapchat LinkedIn Instagram PinterestTumblrand others

Client Account Management

• Manage the relationship with the client principle and ensure client and agency aspirations are aligned

• To manage both internal and external stakeholders understanding of Paid Social through education and relevant communication.

• Toact as a representative of the Paid Social department andEssenceMediaComat all times. To build relationships throughout the companyidentifyopportunity for client growth

• To manage client output (reports PCAs plans) prioritisation of tasks and ensure communications are tailored to the audience and the requirements of the brief.

• Constantly feedback to line Manager and wider Account team relating to client developmentsopportunitiesand pressures.

• Build and sustain professional and collaborative working relationships with clients

• Receive and respond to client briefs using data and insight to inform strategy targeting and KPIs together with Associate Director

Operating and Technical Requirements

• Overseeing planning optimisation uploading reporting and campaign management across all social media channels

• Ensure robust operational process and workflow across paid social media advertising campaigns in line withEssenceMediaCominternal process and industry best practice

• Managing the effective day to day running of the accounts that sit within your remit

• Ensuring financial accuracy through the planning and buying process and reconciliation of spends including client terms and associatedSocialfees.

• The integration and understanding of Social and other biddable channels within the wider context of client business and media mix by both internal and external stakeholders.

• Theappropriate useof tools to drive operational efficiencies and actionable businessinsights;

• Act responsibly and professionally at all timesrepresentingthe teamdepartmentand company.

• Be responsible for100% accuracy in media bookings andinvoices;

• Monitoridentifyand test new FMP or third-party technology platforms as appropriate

• Build strong partnerships with vendors to ensure up-to-date knowledge of platform changes productroadmapsand beta test opportunities

People Management

• Managemotivateand train individuals in line with business requirements resource and development needs

• Ensure individuals workloads are managed and prioritised in line with client needs

• Support and nurture junior employees ensuring their training and development needs are constantly evaluated and fulfilled.

• Clearly outline tasks andobjectiveswith the Associate Director with specific deliverables and timelines for progression.

• Haveidentifiedtraining requirements with Line Manager and a formal plan for delivery over 3-6months.

• Be responsible forthe teams development (their 360s andtask & objectives) and to be tiedin totheir ownobjectives.

• Manage the day to day running of the team with the support of Associate Director

• Highlight great teamwork and client initiatives. Demonstrate examples of Social best practice to the wider team and contribute to department and wider agency.

• Diarise weekly WIPcatch-ups and regular task reviews.

• Complete weekly time sheets holiday/sickness forms CPD

New business

• Support Head of Paid Social responding to RFIs and RFPs

• Participate in pitches and help with new business wins

Skills and Experience

AtWPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

• An advanced understanding of Paid Social principles

• Anunderstanding and passion for social media content & creative best practises.

• Moderate level of experience in optimising digital media across one or more channels including Google Display Network Google AdWords Facebook Twitter LinkedIn

• Excellent Microsoft ExcelWordand PowerPoint skills.

• Excellent project management skills

• Effective and efficient working style

• Language skills desired

• Reporting experience and understanding of analytics tools

• Highly organised

• Team player

• Excellent written & verbal English language skills/grammar; a strong communicator

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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