Global Strategic Insights Analyst

Job Description

The Global Strategic Insights Analyst supports creative quality assessment brand strategy and positioning recommendations for GMs global markets through project support data sourcing insight development and foundational cultural trend monitoring.

They will work with GM internal teams as well as vendor and agency partners in multiple regions to support the Marketing Strategy & Intelligence (MSI) team vision of driving growth through strategic insights building a best-in-class marketing toolset and establishing global marketing best this role they will support project roadmaps help compile learning agendas and leverage a variety of tools and data sources to identify key learnings that can be shared across markets.

You will work cross-functionally and collaboratively developing foundational expertise in creative quality consumer behavior cultural trend signals and brand health insights to guide marketing decisions for global and regional stakeholders.

Key Responsibilities

• Support management of multiple project timelines and solution roadmaps from planning through delivery ensuring on-time execution for global and regional insights initiatives.

• Assist team leads in developing insights storytelling including building charts assembling data summaries and contributing to the development of strategic recommendations and leadership presentations.

• Collaborate with research and analytics partners to deliver insights POVs and performance tracking across Demand Spaces Creative Excellence and Brand Power KPIs incorporating cultural and macro trend context and helping ensure consistency and comparability across regions.

• Apply Ehrenberg-Bass philosophies of brand growth in day-to-day analysis and in the development of recommendations with guidance from senior team members.

• Refine workable data sets for insights generation helping ensure data is clean consistent and ready for analysis across regions.

• Source first-party data syndicated data and secondary research to support regular insights updates including cultural and trend-focused sources (e.g. social listening trend reports cultural observatories) with a focus on connecting findings across multiple global markets where possible.

• Maintain an ongoing inventory of best practices available tools and methodologies and training/reference materials that support MSI and regional marketing teams use of insights.

• Support monitoring of emerging cultural trends and early signals helping document and share implications for creative brand positioning and audience strategy across global markets.

• Contribute to cross-functional and cross-market collaboration participating in working sessions with global and regional teams to share findings and capture local context and needs.

Demonstrated Experience

• 2 years experience or strong interest in marketing strategy consumer insights or brand tracking ideally with some exposure to multi-market or global brands categories or audiences.

• High acumen for learning and using a variety of data tools dashboards and data visualization techniques with an aptitude for quickly adopting new platforms and methods.

• Excellent collaboration skills across cross-functional internal teams agencies and vendors; comfortable working across regions and time zones with guidance from senior team members.

• A consumer-centric results-driven mindset with a track record of increasing responsibility and ownership in previous roles internships or projects.

• Demonstrated ability to work proactively and independently on assigned workstreams while effectively supporting team leads and partner analysts.

• Highly organized and process-oriented easily able to manage and prioritize multiple high-priority projects in a fast-paced global environment.

• Comfortable supporting the establishment of new processes ways of working and best practices and open to continuous learning as MSI capabilities evolve across regions.

• Curiosity about global consumer behavior cultural nuance and emerging cultural trends with a desire to learn how to develop insights across markets how to adapt strategies to local contexts and how early signals can inform future-focused marketing decisions.

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About GM

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Benefits Overview

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