Digital Planning Lead

The Digital Planner Lead is accountable for digital campaign planning budgeting monitoring and reporting. They required to work very closely with all other teams to produce best-in-class solutions offer unparalleled service and deliver against targets. They are required to lead and oversee the digital planners to ensure upskilling and a smooth doing to avoiding errors.

Planning:

• Assist in the development of digital mediastrategythat specify which forms of media will be used to effectively reach the target audience achievingthebusiness objective oftheclient.

• Support onthe quarterly and annual digital media plan

• Assistinmaintainingclients digital media operation platform

• Generate analysis of market performance

• Work with digital trading managers to ensure all buys and placements fit the overall strategy

• Produceplansbased on agreed strategy or parameters set out in the brief.

• Design full funnel plans and adopt andadaptglobal guidelines.

• Work in collaboration withtheBuyer to ensure that any budget fluctuations areidentified and necessary actiontaken.

• Work with the buying team to ensure zero error implementation.

• Track media plans and recommend necessary changes.

• Manage and generate Post Campaign Reports includinglearnings& insights.

• Check commitment tracking of Budgets for Client with media vendors.

• Apply Media Principles GoldenRulesand all Value Driven standards wherenecessary.

• Be aware of all emerging mediain order toeffectivelywith the strategy teamadvisethe client on optimal mediaplans.

• Assistinpreparing regular media reviews. (Competitor analysis and media environment scans)

Stakeholder Management:

• Drive mediaefficienciesand KPIsthrough key strategic media partners.

• Keep up to date with media changes and alert the team of potential advantages/new opportunities for presentation to Client.

• Internally communicate and contribute to brainstorming to help generate ideas with the team.

• Build relationships and negotiate costs discounts and added value incentives with media vendors (Securing the best discount added value incentive or sponsorship deals from vendors)

• Attend regular status meetings both internally and with the clients contributing to client business reviews.

• Build effective business relationships with stakeholders through managing expectations clear communication and consistent performance.

The Ideal Candidate

• Minimum5years work experience in a planning role.

• Experience working at a Media Agency preferable.

• Knowledge along with a passion for digital.

• Intermediate MS Office skills including Excel and PowerPoint

• Experience in developing and implementing analysis and reporting strategies

• Project management; ability to manage multiple projects across critical yet often fluctuating deadlines

• Experience with new / emerging media a plus

• Result-oriented withstrong communicationand analytical skills.

• Ability to work within a fast-paceddeadline drivenenvironment.

• Analytical andproblem-solvingskills.

• Strong understanding of the media landscape.

• Understandsbusiness principles and good practice.

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