Manager Programmatic

About WPP Media

WPP is a creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what helps us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize Enterprise.

Role Summary and Impact:

We are currently looking for a Manager Programmatic to join this role you will be responsible for handling media vendors and facilitating clients throughout the digital media process and additional duties as assigned. The role includes both independent and coordinated planning initiatives.

Reporting of the role

This role reports to Senior Manager Programmatic

3 best things about the job:

• Being part of a talented and passionate team.
• Working and interacting closely with top media corporations
• Opportunity to implement and execute industry first initiatives

In this role your goals will be:

In three months:

• Complete knowledge of planning and digital systems.
• Understanding of the programmatic buying/planning open market exchange process includes basic understanding and importance of tradingtools like DSP and SSP.
• Execute basic programmatic campaigns.

In six months:

• Understand new developments in the digital market
• Deliver exceptional value from negotiations with media owners against KPI.
• Ensure all specified audit/digital guarantees are met.

In 12 months:

• Ensure close relationships are developed with all key media owners.
• Display strong ability and knowledge for all day-to-day systems.
• Close negotiation deals and manage assigned tasks regional/local.

What your day job looks like at WPP Media:

• Supplier selection based on KPIs trading deals and maximizing value for client and agency
• Hands-on experience of digital planning & buying
• Hands-on experience of tracking tools like: Sizmek Double Click others.
• Excellent understanding of GA and UTM working through different campaign tracking tools.
• Setting up campaigns with DMP and audience data
• Overseeing trafficking and implementation with the regional team
• Co-ordination with suppliers tech team and agencies to get campaigns live
• Creating PCAs with data from operations.
• Preparation of negotiation reports post closure and inventory management report with team.
• Negotiating campaigns to hit KPIs based on view ability and performance.
• Learning about programmatic buying barter inventory value trading
• Learn mobile networks execution (secondary media)

What youll bring:

• Superior time management and prioritization skills.
• Excellent communication skills.
• Strong analytical and number skills.
• A proactive approach with excellent negotiation and communication skills.
• Excellent working skills on excel and PowerPoint presentation development.
• Media knowledge and understanding of systems.

Minimum qualifications:

• Must be a BBA / MBA from a reputable university or equivalent.
• Must have at least 2 years experience in digital media planning programmatic & strategy.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical vision and dental insurance significant paid time off employee wellbeing facilities and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace it has also opened up opportunities for specializations like e-commerce Digital Content Video Planning solutions Technology and Data & Analytics in Pakistan.

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