Sr. Media Channels & Activation Manager

Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives guest segments and behaviors strategies and tactics overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy supportive and open team culture we deliver a holistically gratifying experience that guests can only get at Target.

A role on Targets Media team is an opportunity to elevate Target Marketing by leveraging media trends data and technology to drive meaningful this role you will help lead the development of media strategies that support the growth of Targets brand and business. You will partner closely with internal teams and external agencies media content and technology partners to create cohesive audience-centric media experiences that connect with consumers.

In this role on the Media Investment Strategy team you will be responsible for shaping and driving Targets video media investment strategy to maximize value for the enterprise. You will lead Targets Video Upfront and provide strategic direction to media agency partners responsible for planning and activating video investments across linear TV CTV and digital video. This role partners closely across Target to understand business priorities and marketing needs translating them into clear actionable video-led strategies executed through agency teams. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Job Requirements:

• 812 years of experience in media investment with deep expertise across video channels including Linear TV CTV/Streaming and Digital Video (e.g. YouTube and online video platforms)

• Proven experience leading the TV Upfront and scatter buying process including investment strategy negotiations commitments and ongoing optimization

• Demonstrated ability to own end-to-end video investment strategy from annual upfront planning through in-year adjustments and optimization

• Extensive experience overseeing media teams responsible for video planning buying and activation with the ability to set clear direction expectations and accountability

• Strong capability to review challenge and approve agency-developed video plans ensuring alignment to business goals audience strategy and performance targets

• Experience managing media performance including scopes of work KPIs ways of working and continuous improvement

• Deep understanding of the evolving video ecosystem including linear TV CTV platforms streaming marketplaces digital video publishers and ad-supported models

• Ability to guide video investment decisions using data measurement frameworks and performance insights (e.g. reach frequency CPMs outcomes-based KPIs)

• Proven experience adapting upfront and video investment plans throughout the year reallocating spend based on performance inventory availability and changing business priorities

• Strong expertise in cross-screen video planning optimizing reach and frequency across linear CTV and digital video environments

• Experience leading media negotiations directly and in partnership with agency teams including pricing guarantees flexibility and value-added opportunities

• Ability to translate complex media and marketplace dynamics into clear recommendations for senior leadership and executive stakeholders

• Strong collaboration skills with marketing media planning creative analytics finance and agency partners to ensure video investment supports broader enterprise goals

• Demonstrated leadership presence with experience mentoring team members or leading cross-functional initiatives

• Strong analytical communication and presentation skills with the ability to influence at all levels of the organization

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core rolewill need to beperformedboth onsite at the Target HQ MN location the role is assigned to and virtuallydepending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Clickhereif you are curious to learn more about Minnesota.

Benefits Eligibility

In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out to Non-accommodation-related requests such as application follow-ups or technical issues will not be addressed through this channel.