Data & Audience Strategy Senior Associate

About WPP Media

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About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact

EssenceMediacom is seeking a Data & Audience Strategy Senior Associate to join our growing Data Technology & Analytics team reporting into the Data Strategy Senior Associate Director. The team focuses on maximising the value and impact of all data types on a clients business and how we effectively measure the performance to help make brands become more valuable to the world.

You will be working with one of the leading retailers in the UK to harness their data and improve the performance of their campaigns developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining a team which has doubled in resource over the past 12 months with an ever-expanding remit to put data at the heart of the marketing function.

Part of The Boots Group Boots is the UKs authority in beauty wellness and healthcare with 176 years of trusted heritage and innovation behind it. Boots consistently delivers strong retail and pharmacy sales quarter after quarter in a hugely competitive market. Boots are hungry to keep striving and prioritise great teamwork and true partnership with their agencies to achieve their ambitions.

They are a client who embrace change encourage innovation are leaders in data-led planning to fully understand the impact of media in the wider business system and always make time to appreciate achievements and say thank you. They challenge us to deliver world class media planning and activation and enjoy getting recognition for great work we achieve together.

Responsible for transforming data into actionable insights that drive superior client outcomes. This role bridges the gap between data science technology and business strategy ensuring that every campaign and client engagement is powered by intelligent data activation robust analysis and cutting-edge tech solutions. The Project Lead will optimise audience-driven strategies identify growth opportunities and deliver measurable business impact.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Data Strategy

• Collaborate with CDP/clean room partners (e.g. LiveRamp InfoSum) to set up new partner tiles and with internal teams for all Boots/no7 audience building distribution and refreshing.
• Bridge the gap between campaign and data strategy by proactively suggesting new data and looking for areas where the campaign could be better informed by data.

Data Analysis & Measurement

• Partner with internal teams across all functions to learn the most efficient and effective ways to extract value from data and develop a storytelling approach grounded in client business reality and brand objectives.
• Contribute to Boots/No7 RTB1 building the narrative and providing data insights to support campaign strategy.
• Contribute to Boots/No7 PCAs assessing performance and providing targeting recommendations for future campaigns.

Data Science & Tech

• Familiarity with statistical modelling methods (i.e. linear regression logistic regression analysis) by working on relevant projects
• Under supervision improve R or Python coding skills and be the person that makes sure the team follows best practises
• Work on data infrastructure: build GIT repositories build BQ Tables and use GCP services to automate processes
• Work on building AI agents on WPP Open related to our teams work
• Improve programming in SQL by doing data camp courses once licenses available

A bit about yourself:

• Deep interest in Media & Technology: An understanding of and desire to learn more about data products technology and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.
• Customer Focus: A relentless focus on client success with a passion for delivering exceptional client experiences and driving long-term relationships.
• Strong communication skills with the ability to engage both technical and non-technical audiences
• Experience managing multiple stakeholders in a matrixed environment
• Experience working digital agency-side on a data-led role within Data & Tech or Activation with a strong emphasis on audience-based buying audience data management and segmentation.
• Highly developed interpersonal team building and relationship management skills
• Knowledge of applying measurement to media campaigns through Meta/Google particularly brand lift studies
• Familiarity with SQL
• Able to follow guidance as part of a cross-functional team using project management tools such as Jira/Trello/Wrike/Asana
• Understanding of the importance of privacy first media and what that means for how we need to do things differently

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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