Associate Director Strategic Planning

Role Summary and Impact

3 best things about the job:

1. You will be working in a unique integrated agency with digital media and creative specialists all under one roof.

1. Puts you on the cutting edge of digital advertising and digital measurement.

1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region

Measures of success

In three months:

• Been up to speed with clients portfolios/value proposition and able to articulate this confidently

• Started to build relationships with the key decision makers within the current pipeline

Been familiar with all functions in GroupM and well organized the daily routine

In six months:

• Been well recognized by key clients bydemonstratingthe digitalleadership in terms of strategic planning implementation etc.

In 12 months:

• Had a mature pipeline at each stage of opportunity development

• Created some clientsadditionaldemands andgetfurther revenue for Wavemaker

• Improved your teams capability

Responsibilities of the role:

• Develop and build relationships with clients be a trusted advisor on account requirements.

• Setviableobjectivesand KPIs and recommend/develop measurementmethodologyagainst all briefs.

• Deployment of best-in-class digital implementation across client portfolio.

• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.

• Campaign strategy & planning and integration with the wider comms.

• Assistin training & up-skilling of client account teams.

• Management extraction & interpretation of clients digital performance data.

• Delivery of beyond-the-banner high value services including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.

• Sharing ofbest practice with the wider Interaction community.

• Conduct regular appraisals with designated team members.

Skills and Experience

AtWPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

What you will need:

• 6-7 years of digital experience (agency background preferred)

• An independent self-driven individual withhighlyresponsible nature

• Ability to work in a matrix organization managing complexity and challenges

• Proventrack recordon the execution and development of digital strategies for clients

• Experience in managing media briefs budgets and aligning digital strategy with global brand strategy

• Chinese competency isa must(either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)

• An understanding of China digital space is a major plus.

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