CPG General Sales Manager

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

General Sales Manager New England

Location: New England Region (Preferably around Worcester / Shrewsbury / Westborough)
Reports To: VP of Sales Northeast
Travel: Extensive regional travel required

About the Role

The General Sales Manager New England is responsible for leading developing and executing the overall sales strategy across the New England region. This is a hands-on field leadership role overseeing Sales Representatives Sales Associates and Merchandisers covering major traditional perishables channels.

The position requires strong leadership deep understanding of perishables and proven success managing sales and merchandising teams in a fast-paced retail-driven environment.

Key Responsibilities Regional Sales Leadership

Lead coach and manage a team of Sales Representatives Sales Associates & Merchandisers across the New England region (team size: 10 members).
Establish quarterly and annual sales targets KPIs and performance benchmarks.
Conduct regular field ride-alongs coaching sessions and performance reviews.
Recruit onboard train and mentor sales and merchandising talent to align with growth goals.

Account & Territory Management

Maintain direct relationships with major retailers in New England including:
- Market Basket
- Shaws
- Stop & Shop
- Hannaford Bros
- Stu Leonards
Conduct headquarters meetings involving:
- performance reviews
- promotional planning
- new product placements
- pricing changes
- distribution expansion
Generate qualify and pursue new regional business leads using market intelligence and industry insights.
Drive incremental orders circular promotions and new item authorizations.

Execution & Field Operations

Travel frequently throughout the territory supporting stores field teams and retail partners.
Ensure strong in-store execution including:
- product placement & merchandising standards
- shelf integrity
- refrigeration and temperature compliance
- promotional and pricing accuracy
Solve field-related operational issues quickly and maintain strong brand visibility at store level.

Financial & Administrative Oversight

Partner with Accounts Receivable and Sales Leadership to ensure accounts remain current.
Quote pricing and credit terms within approved guidelines.
Prepare and submit timely sales activity reports forecasts KPIs budgets and expense documentation.
Coordinate delivery expectations with operations in alignment with production and logistics schedules.

Key Qualifications Education

Associate degree required; bachelors degree preferred.
Equivalent professional experience may be considered.

Experience

3 7 years of progressive experience in field sales key account management or regional sales.
Minimum 3 years of experience managing sales and/or merchandising teams (10 people).
Recent experience in perishables / refrigerated foods dairy meat CPG or Latino perishables industry strongly preferred.
Established relationships within New Englands major traditional perishables retailers.

Skills & Competencies

Strong regional sales management and territory development skills.
Proven ability to drive execution in a fast-paced field-driven environment.
Deep understanding of pricing retail promotions merchandising and category management.
Strong leadership team development and people-management capabilities.
Proficiency with sales analytics forecasting reporting and KPIs.
Tech-savvy: comfortable with Microsoft 365 Teams and CRM tools.

Preferred Technical Skills

Experience with planogram software such as Apollo Relex or PlanoHero.
Experience with Salesforce CRM.
Experience with NetSuite ERP.

Language Requirements

Bilingual English/Spanish required.
Strong verbal and written communication skills; able to present to internal and external stakeholders.

Licenses & Travel

Valid U.S. drivers license (clean record).
Ability to travel extensively throughout the New England territory.

Compensation & Benefits

Base Salary: $95000 $100000
Bonus: 10% of annual salary
Car Allowance: $600/month
Medical Dental Vision and Life Insurance
401(k) with company match
Opportunity for long-term growth within a well-established food manufacturing organization

General Sales Manager New England Location: New England Region (Preferably around Worcester / Shrewsbury / Westborough) Reports To: VP of Sales Northeast Travel: Extensive regional travel required About the Role The General Sales Manager New England is responsible for leading developing and ...