Sr Product Marketing Manager

Sr Lifecycle Product Marketing Manager
Location:Miami FL (preferred) or U.S. Remote
Department:Marketing
Reports to:Director of Product Marketing

About the Role

Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base into a durable predictable growth engine. As Senior Lifecycle Product Marketing Manager you will design execute and optimize programs that accelerate product adoption reinforce customer value reduce churn and drive multi-product expansion across our portfolio.

This is a high-impact highly visible role at the intersection of Marketing Product Customer Success Sales and Renewals. You will operationalize lifecycle stages activate customer signals and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive in fast-moving environments and are obsessed with measurable customer outcomesthis role is for you.

What Youll Own & Deliver

1. Build and Optimize Customer Lifecycle Journeys
Define and operationalize lifecycle stages (Onboarding Activation Adoption Expansion Renewal Advocacy) with clear entry/exit criteria.
Develop segment-specific journeys aligned to MSP maturity product footprint and use cases.
Improve time-to-value through automated guided adoption programs.

2. Drive Expansion and Net Revenue Retention
Partner with Sales and Customer Success to deliver measurable marketing-sourced expansion pipeline.
Create scalable programs triggered by usage thresholds product gaps operational risk indicators and renewal timing.
Influence multi-product attach expansion ARR and renewal readiness.

3. Reduce Churn by Reinforcing Customer Value
Develop standardized repeatable customer-facing assets that strengthen renewal conversations especially for churn-prone products.
Build messaging frameworks that proactively reinforce value and risk mitigation.

4. Lead Lifecycle Insights Signals and Analytics
Define lifecycle KPIs including activation adoption milestones expansion conversion renewal health and NRR drivers.
Translate insights into action through dashboards alerts and predictive signals in partnership with RevOps.
Identify friction points and partner with Product and PMM to prioritize improvements.

5. Strengthen Customer Advocacy and Proof
Expand customer proof programs (reviews case studies testimonials references) aligned to measurable MSP outcomes.
Partner with Brand Comms and Product Marketing to elevate customer stories across global channels.

Key Impact Expectations

Within 90 Days
Develop a strong understanding of MSP personas product value drivers and renewal dynamics.
Document lifecycle journeys and identify early activation and adoption gaps.
Launch initial value reinforcement assets in partnership with Renewals.

Within 12 Months
Operationalize lifecycle triggers for at least one product line.
Launch automated onboarding or adoption programs with measurable improvement in time-to-value.
Demonstrate impact on expansion pipeline NRR churn reduction and customer advocacy output.
Establish lifecycle marketing as a core growth enginenot a communications function.

What You Bring

8 years in lifecycle retention customer or product marketing (preferably SaaS).
Experience driving adoption retention or expansion through data-driven programs.
Ability to translate product and usage data into lifecycle insights and interventions.
Strong cross-functional partnership skills with Sales CS PMM and RevOps.
Excellent copywriting skills and experience creating customer-facing value-focused assets.
Familiarity with MSPs IT operations cybersecurity or B2B infrastructure tools is a plus.

Why Kaseya

Youll join an organization undergoing a major transformation in how we serve retain and grow MSP customersbuilding foundational lifecycle capabilities at enterprise scale with strong executive backing and urgency.