Business Development Marketing Supervisor (Outbound)
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Job Location:
Itasca, IL - USA
Yearly Salary:
$ 61800 - 92520
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
About the Role
As aBusiness Development Marketing Supervisor (Outbound) your primary responsibility is to lead and mentor the business development team in executingoutbound marketing-led prospecting strategiesthat drive pipeline growth. This role is focused on identifying engaging and qualifying target accounts through strategic outbound activities not direct selling.
In addition to team leadership responsibilities the Supervisor will maintain anindividual contribution quota actively participating in outbound prospecting to support pipeline generation and model best practices for the team.
In addition to team leadership responsibilities the Supervisor will maintain anindividual contribution quota actively participating in outbound prospecting to support pipeline generation and model best practices for the team.
Your Impact
Team Leadership & Supervision
- Lead coach and mentor the outbound business development team to ensure consistent high-quality outreach.
- Establish clear performance expectations activity benchmarks and quality standards.
- Provide regular feedback training and hands-on support to improve messaging targeting and engagement effectiveness.
- Lead by example through active participation in outbound prospecting.
Outbound Marketing-Led Prospecting
- Oversee outbound lead generation through channels such as email phone LinkedIn and account-based outreach.
- Ensure outbound activities are aligned with marketing campaigns value propositions and target audience strategies.
- Guide the team in personalizing outreach based on industry insights account research and campaign objectives.
Individual Contribution
- Carry anindividual outbound quota contributing directly to pipeline creation through personal prospecting efforts.
- Execute outbound outreach to target accounts and prospects while maintaining supervisory responsibilities.
- Demonstrate best practices in messaging qualification and follow-up to set standards for the team.
Lead Qualification & Handoff
- Ensure outbound-engaged prospects are properly qualified before being transitioned to the sales team.
- Maintain a structured and seamless handoff process including accurate documentation and contextual insights for sales follow-up.
- Act as a quality gate to ensure sales teams receive well-qualified sales-ready opportunities.
Cross-Functional Alignment
- Collaborate closely with marketing to align outbound messaging targeting and campaign priorities.
- Partner with sales leadership to refine qualification criteria SLAs and feedback loops.
- Share insights from outbound activity to inform future marketing and go-to-market strategies.
Performance Analysis & Optimization
- Track and analyze outbound activity metrics conversion rates and campaign effectiveness.
- Use data-driven insights to optimize outreach strategies sequences and team productivity.
- Identify trends gaps and opportunities to continuously improve outbound performance.
Operational Excellence
- Ensure outbound processes tools and workflows are followed consistently and efficiently.
- Support scalability by refining playbooks templates and best practices.
- Maintain alignment with company goals brand standards and compliance requirements.
Role Focus
This role is100% outboundand emphasizes:
- Marketing-led outbound prospecting (not closing)
- Team leadership with hands-on contribution
- Lead qualification and pipeline creation
- Data-driven optimization and cross-functional alignment
- Lead coach and mentor the outbound business development team to ensure consistent high-quality outreach.
- Establish clear performance expectations activity benchmarks and quality standards.
- Provide regular feedback training and hands-on support to improve messaging targeting and engagement effectiveness.
- Lead by example through active participation in outbound prospecting.
Outbound Marketing-Led Prospecting
- Oversee outbound lead generation through channels such as email phone LinkedIn and account-based outreach.
- Ensure outbound activities are aligned with marketing campaigns value propositions and target audience strategies.
- Guide the team in personalizing outreach based on industry insights account research and campaign objectives.
Individual Contribution
- Carry anindividual outbound quota contributing directly to pipeline creation through personal prospecting efforts.
- Execute outbound outreach to target accounts and prospects while maintaining supervisory responsibilities.
- Demonstrate best practices in messaging qualification and follow-up to set standards for the team.
Lead Qualification & Handoff
- Ensure outbound-engaged prospects are properly qualified before being transitioned to the sales team.
- Maintain a structured and seamless handoff process including accurate documentation and contextual insights for sales follow-up.
- Act as a quality gate to ensure sales teams receive well-qualified sales-ready opportunities.
Cross-Functional Alignment
- Collaborate closely with marketing to align outbound messaging targeting and campaign priorities.
- Partner with sales leadership to refine qualification criteria SLAs and feedback loops.
- Share insights from outbound activity to inform future marketing and go-to-market strategies.
Performance Analysis & Optimization
- Track and analyze outbound activity metrics conversion rates and campaign effectiveness.
- Use data-driven insights to optimize outreach strategies sequences and team productivity.
- Identify trends gaps and opportunities to continuously improve outbound performance.
Operational Excellence
- Ensure outbound processes tools and workflows are followed consistently and efficiently.
- Support scalability by refining playbooks templates and best practices.
- Maintain alignment with company goals brand standards and compliance requirements.
Role Focus
This role is100% outboundand emphasizes:
- Marketing-led outbound prospecting (not closing)
- Team leadership with hands-on contribution
- Lead qualification and pipeline creation
- Data-driven optimization and cross-functional alignment
About You: The Skills & Expertise You Bring
Requires 5 years of related experience; bachelors degree in a relevant field preferred.
Bachelors degree in marketing business administration or a related field.
Experience in leadership or supervisory role
Proven experience in lead management marketing coordination or a similar role.
Strong organizational and multitasking skills.
Excellent communication and interpersonal skills.
Proficiency in using CRM software and other marketing tools.
Detail-oriented and proactive approach to problem-solving.
In accordance with applicable law we are providing the anticipated base salary for this role:$61800 - $92520 annually.
Bachelors degree in marketing business administration or a related field.
Experience in leadership or supervisory role
Proven experience in lead management marketing coordination or a similar role.
Strong organizational and multitasking skills.
Excellent communication and interpersonal skills.
Proficiency in using CRM software and other marketing tools.
Detail-oriented and proactive approach to problem-solving.
In accordance with applicable law we are providing the anticipated base salary for this role:$61800 - $92520 annually.
Company Overview
About our Company - Canon U.S.A. Inc. is a leading provider of consumer business-to-business and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue its parent company Canon Inc. as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon visit us at and connect with us on LinkedIn at
Where Talent Fosters Innovation.
Do you want your next professional experience to be filled with purpose and opportunity world-class team members and impactful work Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic creativity and a cooperative spirit. We believe in integrity respect empowerment and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards including competitive compensation and benefits.
-Employee referral bonus
-Employee discounts
-Dress for Your Day attire program (casual is welcome based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you cant get anywhere else
Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names and other marks are trademarks of their respective owners.
Canon U.S.A. Inc. offers a competitive compensation package including medical dental vision 401(k) Savings Plan discretionary profit sharing discretionary success sharing educational assistance recognition programs vacation and much more. A more comprehensive list of what we have to offer is available at
We comply with all applicable federal state and local laws regulations orders and mandates including those we may be required to follow as a federal government contractor/subcontractor.
You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status.
If you are not reviewing this job posting on our Careers site we cannot guarantee the validity of this posting. For a list of our current postings please visit us at
#CUSA
Who We Are
Where Talent Fosters Innovation.
Do you want your next professional experience to be filled with purpose and opportunity world-class team members and impactful work Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic creativity and a cooperative spirit. We believe in integrity respect empowerment and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
What We Offer
Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards including competitive compensation and benefits.
And Even More Perks!
-Employee referral bonus
-Employee discounts
-Dress for Your Day attire program (casual is welcome based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you cant get anywhere else
Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names and other marks are trademarks of their respective owners.
Canon U.S.A. Inc. offers a competitive compensation package including medical dental vision 401(k) Savings Plan discretionary profit sharing discretionary success sharing educational assistance recognition programs vacation and much more. A more comprehensive list of what we have to offer is available at
We comply with all applicable federal state and local laws regulations orders and mandates including those we may be required to follow as a federal government contractor/subcontractor.
You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status.
If you are not reviewing this job posting on our Careers site we cannot guarantee the validity of this posting. For a list of our current postings please visit us at
#CUSA
Workstyle Description
Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Posting Tags
#PM-19 #LI-RH2
Required Experience:
Manager
Key Skills
- Business Development
- Marketing
- Company Website
- Press Releases
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email campaign
- ROI
- marketing collateral
- Analytics
