Marketing (ABM) Manager

Position Summary

Tipalti is looking for an innovativeAccount Based Marketing (ABM) Marketing Manager to join our Demand Generation team! You are a self-starter who leads campaign strategy and development proactively collaborates with Sales and other Marketing functions and independently takes ownership of their territory. You will act as a consultant to Sales leadership using data to prioritize resources and drive pipeline velocity.

Why join Tipalti

Tipalti is the AI-powered platform for finance automation elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable global payouts procurement employee expenses corporate cards supplier management tax compliance and treasury. Tipalti partners with leading financial institutions such as Citi Wells Fargo J.P. Morgan and Visa enabling over 5000 global companies to efficiently and securely pay millions of suppliers and payees across 200 countries and territories in 120 currencies.

At Tipalti we pride ourselves on our collaborative culture the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do and keen to get the job done. Tipalti offers competitive benefits a flexible workplace career coaching and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010 Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv Plano Toronto Vancouver London Amsterdam Tbilisi and Medellin.

In this role you will be responsible for:

• Launch 1:1 1:Few and 1:Many ABM campaigns with hyper-personalization.
• Partner with Sales Managers to co-create patch-specific strategies utilizing data to be proactive in account selection and messaging.
• Develop campaigns from scratch which include account intelligence developing account-specific messaging asset creation landing page development and launching across multiple channels (email LinkedIn programmatic social etc.).
• Own the Intent Signal feedback loop by analyzing 3rd-party intent on 6Sense and 1:1 engagement data to pivot strategies in real-time.
• Manage territory-specific budgets and projects independently optimizing spend across multiple channels based on performance.
• Leverage data across multiple platforms to develop analyses that empower teams across the business to work smarter.
• Use predictive analytics and AI-driven insights to identify at-risk pipeline and suggest corrective ABM plays.
• Create new content that is unique to the ABM go-to market.
• Work in collaboration with Digital Field Product Content Creative and Integrated Marketing teams to develop 360 campaigns while creating ABM-specific initiatives for target accounts.
• Take ownership of a part of the ABM tech stack and drive optimizations that contribute towards successful account-specific initiatives.
• Track and analyze results and continually refine for optimal return on investment

About you

• 4 years of experience in B2B marketing preferably in ABM Demand Generation and or related experience.
• Proven ability to translate complex intent signals and engagement data into a cohesive territory plan.
• Experience managing relationships with Sales leadership and defending strategic choices with data.
• Experience working in a fast-paced environment ideally enterprise software and/or B2B SaaS.
• Experience collaborating with and delivering account-specific programs to Sales.
• Experience in orchestrating GTM tactics across multiple Sales and Marketing teams that deploy in a multitude of channels.
• Experience in synthesizing complex data and information from multiple sources distill it down to critical insights and convey the message in a simple manner.
• Impeccable attention to detail.
• Strong project management skills and ability to complete projects on time.
• Experience maximizing both Marketing (%CTR Leads CPA etc.) and Sales business KPIs (Opportunities Pipeline Closed/Won etc.).
• Knowledge of marketing tools processes and workflows to execute ABM campaigns - CRM experience Marketing automation ABM software (Salesforce/HubSpot Outreach Postal/Gifting Platforms 6Sense/Demandase LinkedIn)
• Bachelors degree in a related field or equivalent relevant experience required.

Our benefits package includes:

• Hybrid working model that requires you to be in office Monday Tuesday and Thursday
• Competitive salary and stock options
• Matching RRSP
• Extended benefits Employee Assistance Program life insurance AD&D LTD
• 3 weeks of paid vacation
• Free lunch on office days
• Fresh fruit snacks & drinks in office
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture

Base Salary Range: $90400- $113000 CAD annually.

Bonus: Target bonus is 10% of base salary. Bonus entitlement is based on a combination of organizational results individual performance and relative contribution as assessed by Tipalti in its sole discretion to be formalized and communicated to you following your start date.

The compensation information above reflects our reasonable expectation for this role based on several factors including current market conditions. Final compensation will be determined through individual assessment of experience skills qualifications and other job-relevant factors. Actual offers may vary within or only in exceptional circumstances outside the stated range based on the candidates unique qualifications and our comprehensive evaluation process. We are committed to equitable compensation practices in compliance with applicable employment laws.

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