Commercial Marketing Specialist
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Job Location:
Everett, MA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
POSITION SUMMARY:
The Commercial Marketing Specialist will drive awareness and demand for Fluke products in North America. They will lead the strategy and development of integrated marketing plans that improve business value drive point-of-sale revenue through Flukes partner network and meet targets for marketing campaign awareness and marketing funnel creation. As part of a highly collaborative team youll have the opportunity to make a significant impact on Flukes marketing efforts with ownership for commercial marketing within your programs as well as collaborative projects across the breadth of the Fluke product portfoliowhich may include supporting new product launch execution based on team capacity. Your projects may span any of the following: campaign management end-user promotions media placements short form copy writing and digital marketing execution including content marketing social media marketing paid digital advertising and email work will require you to balance strategic and tactical workanalyze and report on marketing performance and provide informed recommendations for ongoing optimization ultimately driving revenue brand awareness and customer retention.
This individual contributor position will apply the best practices to integrated commercial marketing programs and work closely with our Commercial Strategy Inside Sales Channel Marketing and Central Marketing organization to achieve results. You will be data-driven and will consistently search for opportunities to experiment and improve your campaigns. The successful candidate will be creative innovative results oriented and possess a demonstrated ability to collaborate and communicate to solve problems and drive business success.
Team
The Commercial Marketing organization reports to the Manager of Commercial Marketing. The team consists of four marketers all supporting specific product segments.
ESSENTIAL FUNCTIONS:
- Develop and execute marketing plans that result in measurable increases in lead generation and revenue driving higher sales and market share
- Design and implement end-user campaigns that increase sales and drive customer loyalty
- Work closely with internal stakeholders to deliver integrated marketing efforts that meet or exceed business objectives
- Routinely analyze marketing performance data to identify trends and insights leading to continuous improvement and driving efficiency
- Bring an area of marketing expertise to the team providing inspiration and thought leadership on ways to engage customers and generate demand
- Drive innovation by experimenting with new marketing tactics and strategies leading to improved efficiency and impact of campaigns
Travel:
- Limited
Minimum Qualifications:
- A college degree in marketing communications or related field
- 1-3 years of experience within a mid-to-large size company responsible for executing integrated marketing strategies
- Demonstrated experience driving results and innovation for commercial marketing programs
- A proven ability to effectively utilize leading marketing analytics platforms (e.g. Google Analytics PowerBI etc.) to identify and report on insights important to driving the business
- An understanding of and experience working with supportive digital marketing technologies such as CMS marketing automation (Eloqua) CRM (Dynamics/Salesforce) and eCommerce platforms
- A collaborative and customer-focused mindset
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Fortive Corporation Overview Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product d ... View more
