Director, PR & Thought Leadership

Director PR & Thought Leadership

What are we at the frontier of

Providing quality and top brand dental supplies to dental practices all across North America. Our customers trust our deep knowledge of the dental trade and our ability to provide the right products at competitive prices all through simple and efficient channels. We currently sell and distribute more than 30000 unique products to 3000 dental offices in Canada and the U.S. Were on the cusp of something big.

With roots in the dental wholesale and distribution industry Frontier Dental Supply Inc. was formed in 2016. We are headquartered in the Greater Toronto Area (GTA).

About the Role

This is not a traditional PR role and its not a brand exercise.

Frontier Dental is hiring its first-ever Director of PR & Thought Leadership to build credibility as a growth engine. This role owns how trust is created distributed and converted at the exact moment dentists are making decisions.

Youll build the function from the ground up partner closely with executive leadership and performance marketing and turn earned authority into measurable business impact.

This is a game-changing role for the company and a defining opportunity for the right leader.

What Youll Own

PR & Media Relations

• Secure earned coverage in U.S. dental business and trade publications

• Build and manage journalist and editor relationships

• Develop compelling story angles that reinforce trust and differentiation

Trade Media & Placements

• Lead paid and earned trade placements supporting acquisition and retention

• Own timelines creative needs and execution

Influencer & Clinical Partnerships

• Identify recruit and manage U.S.-based dental influencers and clinical voices

• Own partnerships end-to-end from outreach to performance reporting

• Ensure all work delivers real proof not fluff

Executive Thought Leadership

• Ghostwrite high-impact content for Frontier Dental leadership

• Produce LinkedIn posts bylined articles media commentary and customer narratives

Organic Social (Credibility Distribution)

• Own Frontiers organic presence across Instagram Facebook LinkedIn and YouTube

• Turn PR wins influencer content and testimonials into ongoing trust signals

Authority Content & SEO

• Build educational credibility-driven content that improves conversion confidence

• Support SEO with substance not generic blogging

Proof Performance

• Translate earned authority into paid media inputs (landing pages ad creative retargeting proof)

• Partner closely with performance marketing to improve CVR and reduce CPA

Measurement & Reporting

• Own monthly reporting on PR impact social credibility authority signals and downstream conversion influence

Who You Are

Youre a strategic PR leader who can also execute. You know how to build authority and you care that it actually drives results.

You bring:

• 8 years in PR communications or thought leadership
  (Dental healthcare or high-growth performance environments preferred)

• Proven success securing earned media and managing press relationships

• Exceptional executive-level writing skills (ghostwriting for senior leaders)

• Experience managing and mentoring others (1 direct report in this role)

Tools & Platforms

• Hands-on experience with Cision or comparable PR/media database tools

• Deep familiarity with: YouTube (creator partnerships and collaboration) Instagram & Facebook (organic proof and influencer execution) LinkedIn (executive thought leadership and authority building)

Why This Role

• First-time hire with real ownership and influence

• Direct impact on growth conversion and brand trust

• Opportunity to build lead and scale a function and grow alongside the business

If youre excited by building something meaningful measurable and lasting wed love to meet you.

Why join us (Brace yourself)

• We offer competitive compensation

• Extended Health and Dental Benefits Plan (100% Employer-paid Premiums on eligible benefits)

• Continuous Learning Assistance Program reimbursing up to $1500 per calendar year

• Group RRSP (Non-match)

• 15 Vacation Days to start and scale to 20 Vacation Days.

• Paid Religious Holidays and Volunteer Days

• Flexibility to help you balance work and life

• Corporate GoodLife Fitness Membership Discount

• Supportive leadership team and Culture Committee that works to maintain a positive culture

• Fully stocked snacks team BBQs and other company paid meals (we love to eat!)

Learn more about what its like to work at Frontier Dental Supply Inc. from our very own employees on our Glassdoor page.

Were rooting for you! We thank all candidates for taking the time to apply. However only those candidates selected to move forward in our recruitment process will be contacted.

Here at Frontier Dental we are a diverse team that nurtures an inclusive environment. We attribute our growth significantly to our ability to learn from one anothers perspectives. Frontier Dental values the unique skills and experiences of each of our candidates; recognizing that each prospective team member contributes to our efforts in building a diverse and inclusive place to work. We are committed to being an equal opportunity employer and are happy to provide accommodations upon request at all stages of the recruitment process. Should you require any disability-related accommodation to support your participation in our recruitment process please notify us and we will work with you to meet your accessibility needs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of employees so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time as needed.

Frontier Dental uses an automated Applicant Screening Tool to assist in reviewing applications. This tool evaluates candidates based on job-related criteria including skills experience and qualifications listed in your application materials.

You may request an alternative non-automated assessment or an explanation of how the evaluation was conducted by contacting . All notices and candidate requests will be documented for compliance purposes

Required Experience:

Director