Team Lead Performance Marketing (fmx)

• Develop and execute comprehensive digital marketing strategiesincluding paid search (Google Bing shopping app stores AI search) display and paid socialtailored to the unique needs of the used car sales industry
• Build and lead a high-performing team establishing scalable processes and structures to enable seamless campaign execution continual optimization and effective knowledge sharing across all digital channels
• Identify analyze and strategically integrate relevant keywords and target audiences for search display and social campaigns to drive leads and sales
• Leverage robust feedback loops and data-driven insights across channels to refine targeting optimize lead quality and constantly improve cost-efficiency
• Conduct advanced cross-channel performance analysis to identify growth opportunities maximize ROI and clearly link campaign actions to outcomes
• Partnering with Tech and Data teams to improve automation measurement experimentation and overall marketing effectiveness
• Collaborate with copywriting and product teams to create compelling ad copy creative assets and app store content while continually testing and adopting innovative advertising features and AI-driven opportunities to ensure a competitive edge

Qualifications :

• 6 years of hands-on experience managing large-scale paid media campaigns across digital channels such as search engines app stores display and social platforms with strong knowledge of emerging trends including AI-powered advertising
• Proven ability to design data-driven strategies leveraging advanced audience segmentation keyword and interest research and robust feedback loops to optimize user quality targeting and acquisition costs
• Demonstrated strengths in analyticstranslating complex campaign data from multiple channels into actionable insights and strategic recommendations to drive growth and ROI
• Strong leadership and team-building skills with a track record of mentoring high-performing teams in fast-paced results-driven environments
• Comfortable communicating with senior stakeholders & decision markets across the business
• A track record of utilising AI-driven tools and solutions to enhance campaign performance and efficiency with an eagerness to experiment & learn
• Excellent organizational skills and creativity with the ability to manage multiple projects develop impactful campaigns and collaborate on compelling ad copy and creative assets; fluent in English with additional European language proficiency especially German a plus

Additional Information :

At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non-merit factor.

Remote Work :

No

Employment Type :

Full-time