Team Lead Marketing (fmx)

• Take full ownership of budget allocation and outcomes for all Traditional and Digital Media Marketing activities across two flagship brands and four key European markets.
• Inspire and lead an international team of 56 dedicated professionals spanning Junior to Senior levels by delivering actionable feedback and fostering an environment of continuous growth and development.
• Drive the end-to-end planning execution and evaluation of high-impact performance-driven brand marketing campaigns across TV YouTube Radio and a variety of offline channels.
• Leverage your robust network within the media industry to uncover secure and activate the most effective offline marketing opportunities accelerating customer acquisition and amplifying brand awareness for its European sister brands and Autohero.
• Elevate our brand media strategy by integrating data-driven insights maximizing traffic generation and advancing key brand KPIs through innovative and measurable approaches.
• Champion data-centric decision making by seamlessly connecting media performance metrics with core business data using state-of-the-art analytics tools and methodologies.
• Play a pivotal role in developing and implementing more sophisticated approaches to measurement and attribution enabling deeper insights into the effectiveness of media investments and driving continuous optimization across all channels.

Qualifications :

• 7 years of progressive experience designing managing and optimizing complex online and offline marketing campaigns consistently delivering measurable growth in fast-paced environments.
• Proven leadership capabilitiesincluding direct management and mentorship of diverse high-performing marketing teamsare a strong plus. Known for fostering professional development cultivating team engagement and inspiring excellence.
• In-depth expertise in the French or German media marketsfrom hands-on media planning and buying to insightful analysiswith a solid appreciation for local cultural and regulatory nuances. Experience and fluency in French or German are a significant advantage but not required.
• Advanced analytical and strategic problem-solving skills with expert-level proficiency in Excel and hands-on experience extracting analyzing and interpreting campaign data using SQL BigQuery or similar tools.
• Mastery of advanced measurement and attribution methodologies (e.g. media mix modeling causal uplift modeling geo-split analysis incrementality testing experimentation) to accurately evaluate marketing impact and drive data-informed strategy.
• Demonstrated success in media planning for streaming and digital video platforms (such as Amazon Prime Netflix and YouTube) with an innovative mindset for leveraging evolving ecosystems to drive brand growth.
• Skilled in programmatic media buying with a deep understanding of data-driven audience targeting bidding strategies and cross-channel integrations.
• Outstanding communication and presentation abilities in English with the ability to translate complex insights for both technical and non-technical audiences. Proficiency in French or German is a strong plus.
• Proven ability to build and manage agency and supplier relationships including contract negotiation budget management and performance evaluation for maximum value.
• Exceptional project management skills with the capacity to prioritize delegate and drive multiple high-impact campaigns simultaneously while ensuring top-quality outcomes.
• A champion of innovation and continuous improvement eager to challenge the status quo implement best practices and energize teams around ambitious goals.
• Highly adaptable and proactive: skilled at anticipating market shifts leading teams through uncertainty and capitalizing on new opportunities.
• Hands-on experience with DV360 and/or Amazon Video Advertising platforms is a strong plus.

Additional Information :

• Once a unicorn now a listed public company be part of our success story!
• More than 90 different nationalities make up for a truly international and diverse working environment
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Contact
Cezary Sliszka

At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non-merit factor.

#LI-A1

Remote Work :

No

Employment Type :

Full-time