Senior Brand Manager (Rheumatology)
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
- Collaborate with Brand Team and In-Field Team members facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments to determine brand positioning to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
- Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics traditional and non-traditional partnerships multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Ensure all in-field materials strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
- Lead the development of marketing inputs to Strategic Brand Plan consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Continuously encourage Brand Team members collaboration and foster team spirit.
- Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings).
Qualifications :
- Bachelors degree or equivalent.
- Relevant experience (at least 5 years) with proven track record of success in marketing within biotech/pharmaceutical industry.
- Previous experience in immunology and/rheumatology is an advantage.
- Ability to translate strategies into actionable and realistic marketing actions.
- Ability to lead motivate and coordinate cross functional teams.
- Solid working knowledge of healthcare environment and evolving landscape.
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
- Solid knowledge on finance principles and processes.
- English language proficiency verbally and in writing.
- Preferred: Marketing track record of success within FMCG Media and/or Digital/IT industry; Sales track record of success within biotech/pharmaceutical or any other industry.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
