Digital PR Specialist

London - UK

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

About Legend

At Legend were building next-level player experiences. With 20 years of proven success were the worlds leading Sports and Gaming marketing company.

Our people are our edge. 600 sharp ambitious Legends across 22 countries who move fast learn quickly and win together. Here growth isnt a perk its the standard. Youll stretch level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If youre ready to shape the future of player experience and enjoy the ride while you do it this is where youll thrive.

The Role

Legend is hiring a Digital PR Specialist - Joining a newly formed team youll play a central role in shaping the Digital PR direction from the ground up setting the creative vision leading campaign strategy and delivering high-authority backlinks that drive real results. While this is a new team youll be supported by the tools expertise and infrastructure of our well-established Digital PR function.

This role offers true autonomy high creative control and the opportunity to experiment with bold ideas that land impactful coverage. Were looking for someone whos commercially minded innovative and confident leading end-to-end campaigns from proactive storytelling to expert commentary and newsjacking. If youre excited to make your mark and drive standout work in a competitive space wed love to hear from you.

In this role we value diverse perspectives and encourage you to apply even if you dont meet every qualification listed.

Your Impact:

Lead End-to-End Digital PR Campaigns Plan and execute campaigns from ideation through delivery including data sourcing/commissioning angle development asset QA outreach and performance reporting.
Drive Media Relations & Outreach Build and maintain strong relationships with US journalists leveraging tools such as Muck Rack to create targeted media lists and deliver personalised high-impact pitches.
Own Reactive & News-Led Opportunities Monitor trends and breaking stories to identify reactive campaign opportunities expert commentary angles and timely newsjacking that generates authoritative coverage.
Secure High-Authority Coverage & SEO Impact Consistently earn relevant tier-one and niche backlinks that drive organic growth strengthen brand authority and align with keyword strategy.
Optimise Performance & Collaborate Cross-Functionally Track campaign impact (link quality authority organic contribution) refine strategy based on insights and work closely with SEO Content and Compliance to ensure alignment in regulated markets.

What Youll Bring:

Proven experience leading end-to-end Digital PR campaigns across English-speaking markets (US or Canada preferred) delivering high-quality coverage and commercially valuable backlinks. Experience in iGaming or other competitive/regulated industries is advantageous.
Strong creative and strategic thinking with the ability to develop original data-led campaign ideas that cut through saturated media landscapes and align with SEO and brand objectives.
Demonstrated success building journalist relationships and executing tailored high-performing outreach.
Highly autonomous and accountable comfortable operating as the sole DPR lead for a brand with minimal oversight and limited internal resource managing multiple campaign stages independently.

The Interview Process:

1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team Senior SEO Specialist and Head of Digital PR (1 hour video via Zoom)
3rd: Take home task - you will be given 5 days to complete the task before sending it back to us so we can review
4th: Final interview with our team Global SEO Expert and Senior SEO Specialist (1 hour video via Zoom)

Why Legend

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Years allowing you to enjoy downtime without dipping into your annual allowance.
Exciting global Legend events where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey we provide an extensive array of benefits and perks as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer but thats just the start. We believe different perspectives help us grow and achieve more. Thats why were dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds abilities identities and experiences. If you require any reasonable adjustments throughout your application process please speak to your Talent Partner or contact the team onemailprotected and well do all we can to support you.

Required Experience:

About LegendAt Legend were building next-level player experiences. With 20 years of proven success were the worlds leading Sports and Gaming marketing company.Our people are our edge. 600 sharp ambitious Legends across 22 countries who move fast learn quickly and win together. Here growth isnt a per...