Area sales Manager Jharkhand

Required Skills:

Summary As the Area Sales Manager at Priyagold you will play a pivotal role in driving sales performance and expanding market presence across the Insert Territory Name region. Reporting to the Regional Sales Head you will lead a high-performing team of Sales Officers and Pilot Sales Representatives overseeing end-to-end sales and distribution operations. Your strategic leadership will be instrumental in achieving aggressive sales targets strengthening the distributor network and enhancing brand visibility across both General Trade and Modern Trade channels. This role is critical to Priyagolds growth ambitions and offers a dynamic environment for professional advancement within a trusted FMCG leader. Responsibilities Achieve and exceed monthly quarterly and annual primary and secondary sales targets across all product categories including biscuits cakes juices and chocolates. Monitor daily sales reports (DSR) analyze performance trends and implement timely corrective actions to ensure target attainment. Expand and manage the distributor and super-stockist network to drive deeper market penetration in underserved areas. Evaluate and optimize the ROI of existing channel partners while onboarding new distributors in untapped regions. Maintain optimal inventory levels at distributor points to prevent stock-outs and overstocking. Lead mentor and motivate a team of Sales Officers and Pilot Sales Representatives through regular field visits coaching and performance tracking. Ensure strict adherence to beat plans and monitor team KPIs to drive accountability and efficiency. Execute trade marketing initiatives and promotional campaigns with a focus on maximizing impact and ROI. Ensure consistent product visibility and high-quality merchandising at all Point of Sale (POS) locations. Collect and analyze market intelligence on competitor pricing product launches and promotional strategies to inform business decisions. Requirements Requirements: Bachelors degree in any discipline (mandatory); MBA/PGDM in Marketing or Sales preferred. 48 years of proven experience in FMCG sales with a strong background in General Trade (GT) operations. Demonstrated experience managing a sales team and overseeing a distributor network. Prior experience in the biscuits confectionery or beverage segment is highly desirable. Strong command of GT channel dynamics and channel sales strategies. Excellent negotiation interpersonal and relationship management skills. Ability to interpret sales data and derive actionable insights for performance improvement. Proficiency in MS Office (Excel PowerPoint) for reporting and analysis. Fluency in the local language is mandatory for effective market engagement. What We Offer Competitive salary with performance-based incentives. Comprehensive health and wellness benefits. Opportunity to lead and grow within one of Indias most trusted FMCG brands. Clear and structured career progression paths within the organization.