Manager (Marketing), Graduate School
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
GRADUATE SCHOOL
Manager (Marketing) ()
The Graduate School of Hong Kong Baptist University is seeking a highly motivated and seasoned marketing professional with a passion for higher education to join our team in the areas of promotion publicity and outreach. The successful candidate will drive our marketing initiatives be the content creator for the Graduate Schools core messages and play a critical role in advancing our recruitment visibility and promotional efforts. This is an excellent opportunity for a dynamic and creative individual to make a meaningful impact on the success of our Graduate School in attracting top talent and strengthening our connection with the university and broader communities.
Responsibilities:
- Strategic Marketing:Develop and execute comprehensive marketing and communications strategies to elevate the profile of the Universitys research postgraduate (RPg) programmes and initiatives;
- Digital Marketing:Drive the Graduate Schools digital marketing initiatives including the management and growth of our social media platforms and website to increase engagement and reach;
- Content Creation and Management:Manage the end-to-end content creation process from ideation and development to publishing and performance analysis;
- Promotional Activities:Plan and execute a comprehensive recruitment strategy including local and non-local recruitment fairs webinars live-streaming sessions and targeted outreach campaigns;
- Events: Plan and organise networking activities ceremonial events and conferences for students faculty members and industry partners;
- Stakeholder Engagement:Work closely with other departments researchers students and other stakeholders to identify and amplify the unique stories and value propositions of our RPg community; and
- Market Research:Analyse market trends and campaign performance to measure ROI and devise new initiatives to enhance the visibility of our RPg programmes.
Requirements:
- Minimum of seven years ofrelevant workexperience in marketing public relations or a related field preferably in an academic setting;
- Arecognised degree in Marketing Communications or related field (a higher degreewill be an advantage);
- Demonstrated success in developing and executing integrated marketing campaigns and strong project management and organisational abilities;
- Excellent writing editing and verbal communication skills in both English and Chinese; and
- Proficiency with digital marketing tools web content management and data analytics.
Shortlisted candidates will be invited to attend a written test.
The initial appointment will be offered on a fixed-term contract oftwo years. Re-appointment thereafter will be subject to mutual agreement and availability of funding.
Salary will be commensurate with qualifications and experience.
Application Procedure:
Applicants are invited to submit their applications including resume cover letter and portfolio of relevant work samples at the HKBU e-Recruitment who are not invited for interview 8 weeks after submission of application may consider their applications unsuccessful. Details of the Universitys Personal Information Collection Statement can be found at University reserves the right not to make an appointment for the post advertised and the appointment will be made according to the terms and conditions applicable at the time of offer.
Review of applications is ongoing until the position is filled.
Required Experience:
Manager
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
About Company
Established in 1956, Hong Kong Baptist University (HKBU) has provided broad-based, creativity inspiring education over the past 60 years.,,Since 1956, Hong Kong Baptist University provides a distinctive liberal arts education delivering academic excellence in a caring, creative and gl ... View more
