Senior Trade Marketing Manager (OTC) Nutrition
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
KEY RESPONSIBILITIES & ACTIVITIES
- Develop trade marketing strategies and execution plans of OTC channel to achieve value & volume sales offtake market share and profit objectives in line with the overall business priorities
- Maximize Abbott Nutrition trade sales and margin revenue through the effective management and execution of trade marketing activities - ideation planning and budgeting execution and implementation of campaign activities point of sales materials and promotions including resource allocation with optimal management of resource mix
- Coordinate with Sales Marketing and other cross functional teams to create trade marketing campaigns including brand campaigns loyalty programs promotional activities that deliver customized value propositions
- Drive brand awareness and profitability through the execution of distribution merchandising promotion and pricing strategies and visibilities at end-consumer levels
- Lead execution and tracking process with cross functional team and external parties to deliver timely and quality report on reimbursement execution and activity distribution and visibility and other KPIs
- Secure necessary approvals and ensure business compliances inline with the company policies/compliance requirements
KEY QUALIFICATIONS
- Bachelor degree in related filed
- At least 5 years of experience in trade marketing - OTC channel
- Ability to partner with customers and leverage strong relationship to outperform competition and make mutually beneficial decisions
- Strong analytical and customer insight skills including integrating digital tools with traditional touchpoints across channels and platforms and interpreting and translating online and offline customer behaviors into strategic activities
- Highly creative in identifying target audiences and devising digital campaigns that engage inform and motivate
- Proficient in marketing research and statistical analysis and confidence in handling large datasets
- Comfort with complexity critical thinking and problem-solving (mental agility)
- Strong forecasting skills
- Have some knowledge of digital marketing analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends SEMRush etc.)
- Strong storytelling and presentation skills
- Working collaboratively with cross-functional partners (Supply Analytics) to optimize execution of omni-channel campaigns
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
Thailand > Bangkok : Q-House Lumpini Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 10 % of the Time
MEDICAL SURVEILLANCE:
Yes
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
Key Skills
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
