Content Technology Lead

Job Description:

The Content Technology Lead will play a key role in developing Merkles content technology solutioning capability within the Design Experience Content Platforms & Commerce (DXC) solutions team. This role will connect content supply chain strategy digital asset management (DAM) content management systems (CMS) and dynamic content delivery platforms to deliver scalable personalised and measurable customer experiences.

Combining strategic advisory and hands-on pre-sales leadership the Content Technology Lead will guide RFPs and proactive solutioning while ensuring Merkle stays ahead of innovation in content platforms (Adobe Experience Manager Sitecore Optimizely Bynder composable CMS/DAM) and AI-driven content technologies. Crucially this role will identify and convert monetisation opportunities from vendor product launches and roadmap innovations into differentiated client propositions.

As part of the DXC team the Content Technology Lead will work alongside Experience Design Commerce CRM Loyalty and Orchestration specialists to ensure content technology is fully embedded into end-to-end experience transformation solutions.

Key Objectives

Revenue Growth

Co-own Revenue Growth opportunities across Net-New Logo and Existing Clients.

Contribute to client renewal strategies and account expansion plans focused on content technology enablement.

Content Technology Solution Leadership

Lead solutioning for content ecosystems (DAM CMS headless/composable ecosystems).

Design frameworks that enable content reuse personalisation at scale and omnichannel activation.

Ensure solutions align with experience design commerce and CRM transformation strategies.

Pre-Sales Excellence

Own and contribute to the content technology dimension of RFPs RFIs and major pitches.

Translate technical capabilities (content workflows governance AI content generation dynamic rendering) into clear client outcomes (speed-to-market efficiency personalisation ROI).

Build reusable playbooks accelerators and demos that scale across pursuits.

Innovation & Product Evolution

Stay informed of vendor roadmaps and quarterly product releases across Adobe Sitecore Optimizely Bynder and emerging AI-driven content platforms.

Identify monetisation opportunities from new product launches and embed them into GTM offerings.

Partner with vendors to co-create GTM propositions industry thought leadership and joint client solutions.

Client Advisory & Market Engagement

Act as a advisor to CMOs CIOs and Digital/Content leaders on modern content supply chains and experience platforms.

Lead roadmap workshops to help clients evolve content maturity and connect platforms with business outcomes.

Represent Merkle externally at content platform partner events and industry forums.

Team Leadership & Capability Development

Contribute to building a high-performing community focused on content technology and pre-sales excellence.

Support enablement and certification growth across key platform ecosystems.

Foster a culture of innovation collaboration and measurable client impact across the DXC solutions team.

Key KPIs

• Growth Impact: Contribution to new business revenue and existing account expansion.
• Solution Reuse & Scalability: Percentage of solutions re-used across accounts and markets.
• Customer Impact: Evidence of transformation outcomes delivered to clients (NPS cost-to-serve reduction revenue uplift).
• Win Rate: Improvement in RFP / pitch win rates.
• Team Engagement & Development: Measured through internal engagement surveys and career progression of team members; as well as shoring strategy and cross-border teaming

Core Competencies & Experience

• Content Platform Expertise
  • Proven expertise across CMS DAM and content orchestration platforms (Adobe AEM Sitecore Optimizely Bynder etc.).
  • Strong knowledge of content supply chain design governance and omnichannel delivery.
• Pre-Sales & Solutioning
  • Experience leading pre-sales pursuits (1M opportunities) in content technology or adjacent fields.
  • Skilled at translating platform features into business outcomes and ROI-driven cases.
• Innovation & Ecosystem Awareness
  • Strong awareness of vendor product roadmaps and quarterly releases.
  • Ability to identify monetisation opportunities from AI-driven content supply automation and composable architectures.
• Commercial Acumen
  • Experience structuring content technology solutions into commercially viable business cases.
  • Proven ability to influence pipeline growth and improve win rates.
• Client Engagement
  • Executive presence with senior stakeholders across marketing digital and technology functions.
  • Confident facilitator of roadmap and operating model workshops.
• Leadership
  • Experience building mentoring and scaling pre-sales content platforms communities
  • Collaborative operator who thrives at the intersection of design content commerce and CRM.

Ideal Candidate Profile

• 6 years experience in content technology CMS/DAM or digital platform leadership.
• Deep ecosystem experience with Adobe Sitecore Optimizely or composable content vendors.
• Demonstrated success embedding content technology into end-to-end transformation programmes.
• Strong record of solutioning success in complex pre-sales opportunities.
• Future-oriented: excited by AI content generation agentic supply chains and dynamic content orchestration.

#LI-GH #LI-Hybrid #LI-Dentsu

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