Job Description:
Analysis of quantitative (e.g. surveys intent data performance datasets) and qualitative data (e.g. interview transcripts open-ended responses) to surface clear patterns tensions and opportunities
Synthesis of findings into full end-to-end reports including conclusions and implications based on aggregated insights across multiple data sources
Presenting data and insights in engaging actionable and commercially relevant ways for both client and internal stakeholders
Using Q for data setup cleaning and analysis and Excel where appropriate for exploratory analysis modelling and validation
Applying statistical reasoning and advanced analytical techniques (e.g. segmentation propensity modelling correlation analysis) when required to answer complex business questions
Script testing and questionnaire validation including routing logic and user experience alongside fieldwork management covering data quality quotas and progress tracking
Conducting desk research and market scanning across a range of sources to uncover relevant secondary data trends and contextual inputs
Leading day-to-day client and stakeholder communications providing clarity direction and strategic counsel throughout project delivery
Leading defined sections of insight and strategy presentations to clients and account teams confidently articulating implications and recommendations
Pulling and interpreting data from relevant audience and market insight tools to support strategy leads across B2B projects including account-based marketing (ABM) segmentation and targeting initiatives
Supporting new business and growth efforts on an ad-hoc basis including participation in scoping discussions proposal development and selected sales calls
Collaborating closely with strategy activation creative and client leadership teams to translate insight into integrated actionable solutions
#LI-DNI
Location:
SingaporeBrand:
DwaTime Type:
Full timeContract Type:
PermanentRequired Experience:
IC
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.