VP, Strategy, Genesis
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Job Location:
Huntington Beach, CA - USA
Monthly Salary:
$ 260000 - 260000
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
INNOCEAN USA a full-service ad agencylocatedin sunny Huntington Beach CA is seeking aVP Strategyto help lead ourGenesis team!
We are a hybrid workplace currently x3 days week in-office. Candidates local to SoCal please.
TheVP Integrated Strategys primary responsibility is to lead the creation of strategies that solidify the brand in the US and deliver success againstobjectivesfor the business.
The goal of the StrategyLead is to help uncover fresh and innovative insights/business opportunities to help nurture inspiring creative ideas for ourclientand to work collaboratively with the agencys teams to bring those ideas to life.
KEY RESPONSIBILITIES:
- Develop all brand / strategic planningactivityfor theGenesis brand in theUS.
- Develop trusted advisor status with clients byprovidingdeep insights into the dynamics of their business through the development of disciplined and thorough sales marketing and consumer behavior analyses.
- Develop trustedrelied-uponrelationships with creative staff and partner with them in the creative development process.
- Craft compelling creative briefs that inspire teams spark bold ideas and deliver work that advances the brand.
- Work closely with creative teams to craft briefs that yield brilliant work that lives across the whole consumer working to connect brand storytelling with measurable business outcomes.
- Partner with creative and account management peers to develop disruptive ideas at all points of customer contact.
- Cultivate consumer insights through data and information analysis.
- Assess industry drivers andcompetitiveenvironment andidentifytrends driving forces and major implications.
- Contribute to a department environment that fosters personal and professional growth for department members to encourage loyalty openness of opinion and constant curiosity.
SKILLS:
- Strong understanding of market research consumer insights direct metrics and digital metrics.Deep knowledge of modern luxury brands and proven experience developing marketing for culturally intelligent brands
- Knowledge driven person who excels at knowing / applying macro business and industry drivers consumer insights emerging consumer trends and gaps within the competitive environment.
- Strong collaboration skills and ability to interact with a diverse team and lead to a common goal.
- Ability to work effectively and within time project deadlines in a highly dynamic fluid operational culture.
- Excellent communication skills: writing verbal andlarge-grouppresentations.
- Highly self-motivated and excellent attention todetails.
- Team player who is driven by collective success.
- Ability to think creatively and evidence of success in developing brands and deliveringthem tomarket.
Qualifications
QUALIFICATIONS:
- 15 years of experience inbrandplanning strategicplanningand related communications experience.
- Ad agency experience.
- Automotive experienceand Luxury brand experience preferred.
- Expertise in brand development digital strategy communications planning and full-funnel marketing.
BENEFITS:
- 3 PPO Medical Plans through Anthem to choose from at lowcost
- Free Dental and Vision
- 401k match
- Wellness reimbursement program
- Company paid short- and long-term disability and basiclife
- Generous PTO
- On-site Barista
- Beautiful campus across from the Pacific Ocean
The salary range for this role is $24000 - $ is dependent uponseveralfactorsincluding but not limitedto: clientexperiencetrainingand/or transferable skills.
Who are we We are explorers. We look out to the edge of the world and ask where havent we been before Together we hunt for an intersection of art and science creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many our quests undaunted. Our possibility is as vast as the ocean. Always remembering the deeper we dive the greater we become. And the further we go the more we find.
Required Experience:
Exec
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Innocean USA is a full-service ad agency based in Huntington Beach, California with a knack for getting our clients heard. Click here to view our client work, or get in touch!
