Campaign manager for Commercial Campaigns

Description -

Job Summary
The Campaign manager ensures digital campaigns are data-driven optimized and effectively capitalize on a One HP GTM. This is an ideal role for someone looking to develop commercial expertise w/ focus on digital marketing execution campaign orchestration alliance & campaign strategies.

Responsibilities

• Develop and lead media briefs and channel plans in collaboration with commercial campaign strategists across SMB Enterprise Public Sector and Channel.

• Manage cross-business unit (BU) campaign calendars to prevent overlap and maximize synergy.

• Partner with Growth Marketing to ensure consistent segment definitions and cross-platform governance; maintain rolling optimization plan.

• Monitor live campaign performance across paid owned and partner channels.

• Package account intelligence feedback loop to ENT accounts not looking for leads.

• Define recommended campaign optimizations based on Growth Insights.

• Increase activation efficiency across search and digital media strategies aligning keywords targeting and creative with campaign objectives.

• Translate insights from Growth team into rapid in-market optimizations (budget shifts creative refreshes etc.).

• Own campaign orchestration oversight ensuring every campaign has accurate audience segments tracking and consistent activation across platforms (including 6Sense).

• Report weekly on campaign performance pacing and spend utilization.

• Partner w/ MOPs & Media teams to ensure tracking accuracy and data integrity.

Success Measures

• Campaign delivery accuracy timeliness and performance reporting.

• Optimization velocity (speed of implementing & measuring learnings & experiments).

• Alignment and consistency across BU campaigns and media buys.

Education & Experience Recommended
Four-year or Graduate Degree in Marketing Business Administration or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience preferably in segment marketing channel marketing partner marketing or a related field.

Preferred Certifications
NA

Knowledge & Skills
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership

Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $105050 to $161800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location job-related
knowledge skills and experience.

Benefits:

HP offers a comprehensive benefits package for this position including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time
with or without notice subject to applicable law.

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Schedule -

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal