Principal Product Marketing Manager, Ads Marketing

The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.

Key job responsibilities
Product Strategy & Customer Intelligence:

* Conduct comprehensive market research customer interviews and competitive analysis to identify market opportunities and inform product direction
* Partner with Product Managers to align customer research priorities with product roadmap development
* Maintain a deep understanding of market dynamics competitive landscape and emerging customer needs
* Drive evidence-based decision making through customer insights and market intelligence


Go-to-Market & Marketing Execution:

* Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
* Create compelling marketing collateral including sales materials case studies blog posts product videos and web content
* Lead the development of product positioning messaging and strategic narrative
* Establish and maintain single-source-of-truth documentation for product positioning messaging availability best practices and FAQs


Cross-functional Leadership:

* Collaborate with Product Sales Brand/Events Regional Marketing PR Research and Training teams
* Drive stakeholder alignment through regular engagement and clear communication of product vision
* Support effective Alpha/Beta testing programs and gather post-launch customer feedback
* Guide the prioritization and development of case studies and research initiatives

- 9 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing product management analytics UX and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 170000.00 - 230000.00 USD annually
USA CA Sunnyvale - 187000.00 - 252900.00 USD annually
USA NY New York - 187000.00 - 252900.00 USD annually
USA WA Seattle - 170000.00 - 230000.00 USD annually