Associate Director Content OperationsContent Factory
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Job Location:
Cambridge, MA - USA
Monthly Salary:
$ 164000 - 226000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About This Role
You will join the North American Business Operations & Insights (BIO) team in Omnichannel Excellence as a critical partner to Biogens US marketing teams. You will be accountable for leading End-to-End Content operations in support of our US teams. We are seeking a dynamic AD of Content Operations to design lead and scale a US derivative content production and distribution engine one that delivers high-quality relevant derivative content at pace scale and low cost.
This role will sit at the heart of our content ecosystem transforming how we plan create and deploy derivative content. You will build an agile data-driven and technology-enabled content operation that maximizes creative quality and business impact while minimizing inefficiency waste and time to market - from creation adaptation and validation.
As we evolve both our digital and content transformation we also need to ensure we have foundations established including tagging distribution operational measurement templates etc. Our content marketing operations when properly implemented will ensure we generate content at scale to enable marketers to focus on authentic resonant consistent messaging that drives impact and growth. The role will deliver an intelligent tech-enabled content ecosystem.
This position will report to the Head of Omnichannel Excellence.
What Youll Do
Strategy Vision/Implementation
- Define and implement a clear scalable US Content Operations strategy and implementation plan aligned to business needs
- Implement an AI-first content operations strategy that leverages a Decision Engine that delivers faster smarter and more cost-efficient derivative content enabling personalization at scale
- Lead content standardization efforts partnering with AORs to ensure they are widely implemented and adhered to including DAM ways of working
- Lead strategic development of templates content metrics tagging/taxonomy harmonization distribution etc.
2. Operational Excellence
- Design and manage an end-to-end content production workflow from briefing and creative development through approval localization and delivery
- Define operational KPIs ensuring efficiency of throughput
- Work with Promotional Review Committee groups in implementation of workflows and End-to-End delivery
3. Leadership & Structure
- Foster a collaborative culture with the business that balances agility and creativity with operational discipline
- Partner closely with all cross-functional teams to ensure full alignment and integration
4. Technology & Tools
- Explore Implement and optimize content technologies (e.g. CMS DAM workflow automation AI-assisted production tools) to drive efficiency and scalability- ensure integration and optimization of content technologies
- Ensure content flows seamlessly in our MarTech stack including integration with a Decision Engine to inform content decisions and continuously improves performance
- Create hybrid processes that blend human creativity with machine acceleration optimizing for quality consistency and impact
5. Governance & Quality
- Establish clear governance models brand and quality standards and content performance metrics
- Champion new Ways of Working and drive adoption of the content solution based on ensuring right-time-first implementation
Who You Are
Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach and you work with a solutions-oriented mindset a sense of urgency and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric innovative and value-driven way.
Qualifications
Required Skills
- Minimum of 7 years healthcare client or agency experience with a focus in content production creative operations building End-to-End derivative content solutions
- Proven expertise in:
- Digital Asset Management (DAM) strategy system implementation metadata design and governance.
- Content Management Systems (CMS) workflow automation tools and production technology stacks.
- Ways of Working transformation designing and embedding scaled operational models.
- Content lifecycle optimization from briefing and creation to localization reuse and measurement.
- Vendor and partner management including AI solution providers content studios and localization partners.
- PRC/MLR workflows and important integrations for compliance and speed of delivery
- Proven track record of delivering scalable content solutions that reduce costs accelerate speed and generate quality output
- Strong background in data-driven content ecosystems technology and performance optimization
- Strategic thinker with hands-on experience with emerging content technologies
- Exceptional leadership communication and stakeholder management skills
- Demonstrate ability to lead digital transformation initiatives drive adoption and foster a culture of innovation
Education
- BA/BS required
- MBA preferred
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.
Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.
In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:
- Medical Dental Vision & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10000 per calendar year
- Employee Resource Groups participation
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.
Required Experience:
Director
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, ... View more
