Campaign Manager, Amazon Music EUANZ Brand Marketing

Amazon Music is an immersive audio entertainment service that deepens connections between fans artists and creators. From personalized music playlists to exclusive podcasts concert livestreams to artist merch Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode and top ad-free podcasts included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited on-demand access to 100 million songs including millions in HD Ultra HD and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans artists and creators on a global scale. Learn more at Amazon Music EUANZ Brand team is looking for a Campaign Manager to manage brand in Amazon Music. You will own the strategic planning management oversight and tracking of cross-channel marketing campaigns for Amazon Music including Mass-Ads and Partnerships (internal or external). You will advise on media investment to build relevant plans to reach priority targets and consult with social teams on content creation.

The Brand team is looking to establish strong relationships with Amazon partner teams to deliver against the vision of a unified entertainment offer placing Amazon Music at the heart of meaningful collaborations with teams such as Prime Video Audible Amazon Fashion Retail etc. You will develop an acute understanding of our brand positioning as the team is responsible for ensuring tenets and best practices are applied to campaigns delivered throughout the year. You will work with a cross-functional team and a wide range of internal stakeholders including our Head of Brand & Strategic Partnerships Head of Social Industry Relations Go-to-Market Product PR Media Creative Studio International Regional and Executive leadership as well as external creative social and media agencies. This is an individual contributor role.

We are looking for an experienced campaign manager who is customer obsessed highly organized detail-oriented and excited to work in a fast-paced environment. You will collaborate with cross-functional partners across local regional and global Amazon Music teams and generate cross-team support for new campaigns. You will bring ownership relevant experience and demonstrated strength in using data to inform business strategy and make appropriate recommendations to leadership based on customer insights.


Key job responsibilities
Work with internal partner teams to deliver cross-functional integrations on priority projects
Oversee the execution and implementation of Brand Partnerships deliverables including creative RFPs project tracking development of marketing assets & experiential (if applicable) measurement and reporting in line with the Global Partnerships Strategy
Manage campaigns and programs end-to-end including briefing budgeting development of media plans content planning creative assets marketing plans (including organic social media) production distribution tracking and more. You will create documentation for campaigns and make these available to relevant teams
Build clear distinctive and category-defining brand campaigns that drive top of mind awareness and interest in Amazon Music across EU/ ANZ
Work with Measurement Analytics and Insights team to deepen tracking and evaluate & report on the performance of campaigns
Lead project status meetings to ensure both local and global stakeholders are working towards the same deadlines and goals for marketing campaigns (set the agenda create and send out the minutes/ documentation follow up with individual team members on their action points)
Work closely with internal and external creative production partners and our media agency to set and safeguard production delivery timelines
Communicate with the global brand team on shared priorities and attend relevant global meetings.

A day in the life
A typical day will consist of project management tasks to ensure advancement of campaigns you have ownership over including but not limited to full-funnel brand campaigns paid social creator campaigns cross-functional projects with strategic Amazon partners. Your day will usually involve a good balance of personal work time and group meetings with the local Music Industry and Marketing teams as well as Global partners.

About the team
The EUANZ Brand & Strategic Partnerships team operates as a full-funnel marketing team driving both upper funnel awareness and brand perceptions as well as lower funnel impact for Amazon Music. It does so by managing brand campaigns local brand insights and ensuring Music is integrated with our Amazon strategic partners (Prime Alexa/Echo Prime Video Fashion).

- Experience in professional non-internship marketing
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Highly proficient in both spoken and written English (equivalent to Common European Framework of Reference C1/C2)

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience working with creative teams content managers and marketers to bring brand promise to life
- Experience in the entertainment industry including its customs and practices

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