Head of Product, IC (NYC)

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

RealSelf is a 20-year-old consumer marketplace at an inflection point.

Were trusted by millions of people making deeply personal high-stakes decisions about aesthetic procedures. Our content community and physician network are unmatchedbut our product needs to evolve to meet modern expectations around search personalization AI and conversion without disrupting a meaningful existing revenue engine.

Were hiring a hands-on Head of Product to lead that transformation. This role is for a scrappy opinionated leader who knows how to modernize a legacy platform without breaking what works.

Youll partner closely with engineering data sales and executive leadership to define the product roadmap prioritize ruthlessly and ship improvements that drive user growth engagement and provider revenue.

You will be our most senior product hire. Today this is a high-impact IC role with broad ownership. Over time it has the potential to grow into a team leadership role as we expand the organization.

If youre excited by complex two-sided marketplaces trust-heavy consumer products and building leverage with limited resources this role will stretch you in all the right ways.

What Youll Own:

Youll have end-to-end ownership of RealSelfs product experience including:

-The consumer experience (discovery inspiration trust lead conversion).

-Provider tools and monetization surfaces.

-Advertising and booking products for providers and brands.

You wont do this alone but you will be accountable for product strategy prioritization and outcomes.

Key Responsibilites

Define and drive RealSelfs product strategy and roadmap in partnership with the VP of Operations Head of Sales Data Analytics Lead and Head of Engineering.
Lead modernization of a legacy platform balancing speed technical reality and revenue protection.
Translate strategy into clear product requirements and execution plans.
Own roadmap prioritization across consumer provider and revenue initiatives.
Partner with our UX agency to ensure designs meet real user needs and business goals.
Use data experimentation and research to inform decisions and influence stakeholders.
Collaborate closely with engineering to ship continuously (A/B tests features and platform improvements).
Shape how AI search personalization and recommendations show up in the product.
Establish product discipline where neededwithout slowing momentum.
Lay the groundwork for an ambitious multi-year growth strategy across traffic engagement and monetization.
This is a role for someone who can create leverage not someone waiting for perfect resourcing.

Success Metrics: You wont own growth alone but youll build the product foundation that enables it. Youll be most accountable for driving:

Consumer traffic growth engagement and retention.
Conversion to leads and bookings.
Provider revenue driven by ads leads and bookings.

If youre wildly successful after 18 months:

The product feels intuitive sticky and genuinely delightful.
Users return not just for answers but for inspiration and connection.
Providers see RealSelf as a meaningful growth channel.
The roadmap is clear focused and execution-driven.

Team & Environment:

16 engineers (frontend backend full-stack) plus QA DevOps and data engineers.
Dedicated data analysts and external data governance support.
UX design via a capable agency.
No TPM no dedicated researcher no growth team (yet).
High autonomy fast iteration strong opinions backed by data.

Requirements:

7 years of product management experience on complex products.
Deep experience with two-sided marketplaces.
Proven ability to operate across consumer B2B use cases.
Experience building or evolving trust-heavy products.
Strong instincts around search recommendations personalization and AI-powered experiences.
Hands-on experience modernizing legacy platforms.
Comfort operating as a solo or lead PM in ambiguous environments.
Excellent written and verbal communicationespecially when pushing back with data.
Track record of shipping and learning fast with a strong experimentation mindset.

Bonus Qualities:

Experience at both startups and scaled companies.
Background in healthcare marketplaces or regulated environments.
Comfort partnering with sales and revenue teams.
SQL literacy or strong analytical intuition.
Excitement about rebuilding a product function from the ground up.

Why RealSelf

RealSelf exists to help people make confident informed decisions about procedures that can change how they see themselves and how the world sees them.
Our reviews are raw and honest. Our Q&A connects people directly with verified experts. We care deeply about trust safety and transparency in an industry where those things matter.
On the heels of a major rebrand RealSelf is entering a new era of rebuilding and reinvention. This role is an opportunity to shape the future of a culturally relevant deeply useful productand leave a lasting mark on a platform that genuinely matters.

Perks & Benefits:

Youll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world wherever they may be on their aesthetics journey.
Health benefits: We offer comprehensive benefits for medical dental and vision 100% paid for by RealSelf at the employee level.
Work-life balance: Enjoy paid time off including no work on your birthday and Summer Fridays as well as generous leave options for life events such as becoming a parent.
401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
Treatment reimbursement: At RealSelf we encourage our team to walk in our audiences shoes. Thats why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer.
Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays no work on your birthday!
Hybrid NYC office: We recognize that theres no one size fits all with office culture. Thats why we believe in a flexible hybrid schedule for our New York City employees who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.

$200000 - $250000 a year

*Compensation will be evaluated based on experience.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability or protected veteran status.

More About RealSelf

Adweek -Cosmetic Surgery Platform RealSelf Appoints New CEO to Spur Editorial Expansion

Tech Crunch - RealSelf a community for cosmetic treatments raises $40 million

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Director

RealSelf is a 20-year-old consumer marketplace at an inflection point. Were trusted by millions of people making deeply personal high-stakes decisions about aesthetic procedures. Our content community and physician network are unmatchedbut our product needs to evolve to meet modern expectations arou...