Senior App Store Optimization Manager

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

• Build clear compelling recommendations to prioritize growth opportunities supported by strong analysis and business logic and articulate them to leadership to gain support.
• Lead app store strategies to reach and convert high-value high-intent audiences through store updates custom pages and keyword & category optimization.
• Deliver global and regionalized creative strategies paired with app store marketing messaging to convert store traffic into downloads.
• Partner with Apple and Google toshowcasemarketing priorities and new feature releases to drive incrementality and reach new audiences.
• Build an A/B testing roadmap to develop findings and increase app store download conversion.
• Develop keyword strategies to improve discoverability and expand audience base
• Drive and continuously improve process and communications efficiency for the operational needs of ASO programs
• Own program budget and proactively support team with managing quarterly spend.
• Work in direct partnership with the Paid Media team toacquiretargeted audiences and efficiently manage ASO efforts and organic growth.

• BA/BS in marketing communications businessadministrationor related field.
• 5years experiencein digital marketing mobile marketing ASO growth or mobile product management within a B2C company.
• Possess a deep understanding of both paid and organic mobile marketing metrics - impressions downloads installs conversion rates CPM CPI CPA (or CPE) and retention.
• Strong understanding of App Store developer console data and capabilities as well as other mobile reporting systems like Sensor TowerAppTweak and Branch etc.
• Highly analytical and grounds decisions in data backed by customer insights.
• Outstanding synthesis and communication skills; succinctly distills sophisticated concepts in verbal written and visual form.
• Proven success in fast-paced sophisticated dynamic and highly cross-functional environments.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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