Senior Global Marketing Data Analyst
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Job Location:
Grand Rapids, MI - USA
Monthly Salary:
$ 85 - 125
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a Senior Global Marketing Data Analyst to lead advanced marketing analytics performance measurement and data-driven decision support across our global digital this senior role you will own the strategic framework for campaign reporting dashboard governance KPI alignment and cross-channel analysisincluding SEO (traditional and AI/LLM-driven) paid media social YouTube Marketo automation and broader digital programs.
The ideal candidate is a highly skilled analyst with deep channel knowledge and the ability to translate complex datasets into clear insights that drive marketing effectiveness pipeline creation and revenue impact. This role is both hands-on and strategic partnering closely with marketing sales operations and leadership to elevate how data informs global decisionmaking.
**This is a hybrid role based at one of our hub locations with a minimum in-office requirement of two days per week.
The ideal candidate is a highly skilled analyst with deep channel knowledge and the ability to translate complex datasets into clear insights that drive marketing effectiveness pipeline creation and revenue impact. This role is both hands-on and strategic partnering closely with marketing sales operations and leadership to elevate how data informs global decisionmaking.
**This is a hybrid role based at one of our hub locations with a minimum in-office requirement of two days per week.
We offer:
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
The base pay range for this role is estimated to be $85K-$125K at the time of posting. Final compensation will be determined by various factors such as work location education experience knowledge and skills.
Tasks and Qualifications:
What You Will do in This Role:
Multi-Channel Data Analysis & Reporting
- Lead global reporting architecture ensuring data quality consistency and scalability across regions and marketing teams.
- Sourcevalidate and unify data from SEO paid search/display social YouTube email/automation (Marketo) and other digital platforms.
- Build andmaintainenterprise-ready dashboards in Power BI Looker Studio Adobe Analytics and Salesforce enabling real-time visibility into performance and business impact.
- Define and operationalize global marketing KPIs diagnostic metrics and reporting standards.
- Deliver advanced performance analysis that connects marketing activity to MQLs SQLs opportunities and revenue.
- Develop and continually refine attribution frameworks and ROI models by channel region and campaign.
Customer Journey & Business Impact
- Lead end-to-end measurement of marketings influence across the customer journey from awareness to revenue.
- Partner with sales business development and operations to align Salesforce pipeline data with marketing activities and business goals.
- Facilitate recurringinsightsreviews with regional and channel stakeholders recommending optimizations and ensuring actionability.
- Provideforward-looking insights to support forecasting scenario planning and budget prioritization.
Tools Technology &Enablement
- Evaluate and recommend analytics platforms measurement methodologies and emerging technologies.
- Ensure high data accuracy troubleshoot technical issues and drive adoption of reporting tools across teams.
- Maintainexpert knowledge of core systems including Google Analytics Adobe Analytics Marketo Salesforce Snowflake Google Search Console social platforms tag management systems and virtual event tools.
- Use AI and automation to enhance data processing anomaly detection predictive insights and operational efficiency.
- Market Research &CompetitiveIntelligence
- Conduct advanced benchmarking and competitive analysis to contextualize marketing performance.
- Provide insights into industry trends evolving channel standards and competitor strategies.
- Translate research findings into actionable recommendations for marketing and leadership teams.
What We Are Looking For:
Required
- Bachelorsdegreein MarketingAnalytics Business Data Scienceorarelatedfield.
- 6yearsofexperiencein digitalmarketinganalyticsideallyin a globalorB2Benvironment.
- Strongproficiencyin Power BILookerStudio Google Analytics Adobe Analytics and Salesforce.
- Hands-onexperiencewithMarketoreportingandmarketingautomationmeasurement.
- AdvancedExcelskills(PivotTables INDEX/MATCHadvancedformulas).
- Strong PowerPointskillswiththeabilitytocreateexecutive-readyvisualizations.
- Expertiseinattributionmodelingfunnelanalytics and ROImeasurement.
- Experience with A/B testing conversion optimization and experimentation frameworks.
- Demonstratedabilitytoleadanalyticsinitiativesworkindependently andcollaboratewithcross-functionalglobalteams.
Preferred
- Experience in supply chainlogistics material handling or warehouse automation industries.
- Familiarity with ABM platforms
- Experience with SQL or other query languages.
- Knowledge of data governance and global privacy regulations (GDPR CCPA).
- Prior experience supporting global multi-region marketing operations.
- Ability to work in-office a minimum of two days per week at one of Dematics hub office locations.
#LI-AP1
Required Experience:
Senior IC
Key Skills
- Databases
- Data Analytics
- Microsoft Access
- SQL
- Power BI
- R
- Tableau
- Data Management
- Data Mining
- SAS
- Data Analysis Skills
- Analytics
About Company
We are a leading supplier of forklifts and warehouse equipment as well as automation technology and software solutions for the optimization of supply chains.
