Regional Director of Fitness and Personal Training New York
Project Lift Retro Fitness
About the Role
Project Lift is seeking a Regional Director of Fitness and Personal Training for New York to elevate the performance consistency and culture of Personal Training across our Retro Fitness clubs in New York.
You will oversee Personal Training performance across multiple clubs partnering closely with Club Managers and PT Sales Managers to drive quality retention and revenue consistency.
This is a hands on in club leadership role for someone who loves developing trainers improving client outcomes and building a disciplined service driven PT model that delivers results. You will be a coach operator and thought partner to leaders across the region.
Success in this role means better trainers stronger client retention and consistent PT revenue performance in every club.
What Youll Do
- Develop and coach Personal Trainers on session quality programming cueing and client communication
- Lead live in person training days workshops and weekly development sessions
- Train and reinforce dotFIT integration within PT coaching and client journeys
- Support PT Sales Managers with Welcome Workouts pacing follow up and sales flow
- Be in clubs at least three days per week shadowing sessions and coaching teams in real time
- Ensure each club meets key PT standards including WW booking rate show rate and close rate
- Design and lead a Quarterly PT Academy for all PTs and PT Sales Managers in New York
- Partner closely with Regional Director and Club Managers on staffing scheduling and execution
- Track PT performance by club and provide weekly updates to leadership
What Success Looks Like
Success in this role will be measured by:
- Regional PT EFT growth versus budget
- Consistent Welcome Workout booking show and close rates across all clubs
- Consistently high quality training sessions across the region
- Strong client retention renewals and long term engagement
- Aligned and capable PT Sales Managers in every club
- Clear development paths for trainers at all levels
- Achievement of PT EFT and PIF revenue goals
- A positive accountable and growth minded PT culture
What You Bring
- 3 plus years leading Personal Training across multiple locations with demonstrated results in sales retention and trainer development
- Proven ability to coach and elevate trainers at all experience levels
- Experience running Welcome Workouts PT sales flow and retention systems
- dotFIT knowledge or commitment to rapid certification
- Nationally accredited PT certification such as NASM ISSA ACE NSCA ACSM or AFAA
- Current CPR/AED certification
- Expectation to be in clubs at least four days per week coaching live sessions
- Strong communication organization and leadership presence
- You believe great PT is built through coaching on the floor not just reporting from a laptop
Compensation and Benefits
- Competitive base salary
- Performance based annual bonus paid quarterly
- Full benefits including company paid employee health insurance
Strong performers will have a clear path into broader regional or multi state leadership within Project Lift.
About Project Lift Retro Fitness
Project Lift operates Retro Fitness clubs across Texas Florida and New York with the support of BlackRock. We are building high performing service first clubs where Personal Training teams are trained supported and empowered to deliver real results for members.
If you love developing talent being in clubs every week and shaping a best in class PT experience we want to connect with you.