Solutions Marketing Lead, Beneficial Deployments

About Anthropic

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

About the role

As the Beneficial Deployments Marketing Lead at Anthropic you will be the strategic architect of our social impact marketing efforts positioning Claude as the trusted AI partner for global nonprofits higher education institutions life sciences researchers and organizations focused on public health and economic mobility. This is a pivotal role that requires deep understanding of the social impact ecosystem combined with the ability to craft compelling narratives around AIs potential to benefit underserved communities worldwide.

Youll serve as the dedicated marketing interface for our Beneficial Deployments teama large cross-functional team dedicated to working to ensure AI benefits reach communities that need it most. Working closely with product partnerships sales and communications teams youll bring partnership launches features and impact stories to market while ensuring cohesive messaging across diverse mission-driven verticals and audiences.

This role demands someone who can set vision and strategy while being hands-on with executionfrom launching product capabilities like Claude for Nonprofits and sector-specific MCP integrations to quarterbacking demand generation campaigns that drive adoption across grantmaker organizations operating nonprofits research institutions and beneficial deployments in emerging markets. Working at the intersection of AI ethics global development and growth marketing youll help shape industry conversations around responsible AI deployment while driving measurable pipeline and impact results.

This is an opportunity to define how AI reaches and benefits the communities that need it mostsupporting our ambitious reach and impact goals.

Responsibilities:

• Develop and execute comprehensive marketing strategy for Beneficial Deployments across key verticals with global remit: nonprofits higher education life sciences/public health and economic mobility

• Craft differentiated positioning and messaging for distinct audiences within each verticalfrom grantmaker foundations operating nonprofits scientific research institutions workforce development partners and mission-driven technology organizations

• Lead go-to-market for product and solution launches including sector-specific SKUs (e.g. Claude for Nonprofits) relevant MCP integrations (LMS platforms nonprofit scientific research tools etc.) and accessibility features

• Partner with communications on executive thought leadership regarding AIs potential to benefit underserved communities including flagship announcements in the context of key initiatives such as Claude for Life Sciences and Claude for Global Health

• Drive thought leadership initiatives including impact reports and case studies that quantify Claudes real-world benefit (e.g. SROI measurement)

• Design and execute demand generation campaigns for scaled programs including AI for Science grants nonprofit accelerator cohorts and grantmaker partnership programs

• Identify and prioritize key conferences across social impact global health education and nonprofit sectors and coordinate strategic presence and speaking opportunities

• Write and refine copy for solutions pages campaign materials and partner-facing content across segments

• Partner with design on visual assets that resonate with mission-driven audiences across US and global markets

• Work with our integrated campaigns and social team on Beneficial Deployments-related content calendar and posts that highlight impact stories and partnership announcements

• Build and maintain tracking infrastructure to measure campaign performance across channels (e.g. nonprofit verification flows partner referrals cohort conversions)

• Enable sales and partnerships teams with enablement materials outbound campaigns and pipeline-driving initiatives for nonprofit enterprise accounts and higher education institutions

• Support co-marketing initiatives with corporate philanthropic partners and government partnerships

You may be a good fit if you:

• Have 8 years of marketing experience with meaningful exposure to the social impact nonprofit higher education or tech-for-good space

• Have experience in a .org or social impact function at a B2B enterprise company or at a mission-driven technology organization serving nonprofits education or public sector

• Possess a balanced skill set combining product marketing/messaging expertise with demand generation and campaign execution

• Demonstrate proven success in both strategic vision-setting and hands-on execution (comfortable building decks managing multi-channel campaigns owning pipeline metrics)

• Have experience marketing across multiple audience segments simultaneouslycomfortable tailoring messaging for C-suite foundation executives nonprofit program managers government officials and researchers

• Are comfortable in a 0-to-1 environmentcan build processes where none exist and thrive in ambiguity across diverse verticals

• Show expertise in navigating sensitive topics around AI ethics equity accessibility and responsible deployment in underserved contexts

• Possess exceptional communication and storytelling skills with ability to translate complex AI capabilities into compelling impact narratives

• Excel at cross-functional collaborationcomfortable being the connective tissue between product sales partnerships communications and marketing teams

• Are a quick learner who can absorb context on complex programs rapidly across sectors as different as life sciences research and workforce development

• Are passionate about AIs potential to benefit underserved communities while maintaining focus on responsible equitable deployment

Strong candidates may also:

• Have worked across multiple social impact verticals (nonprofits higher education global health government/public sector workforce development) and understand their distinct buying cycles and stakeholder dynamics

• Possess experience marketing to international audiences including comfort with emerging market contexts (Africa India Southeast Asia) and government partnerships

• Have experience with partnership marketing and co-marketing with foundations NGOs corporate philanthropic arms and government agencies

• Show proven track record of building marketing programs from scratch at a growth-stage company

• Have established relationships within social impact conferences (Skoll SOCAP) education conferences (EDUCAUSE ASUGSV) or life sciences/public health communities

• Demonstrate experience launching enterprise products with tiered pricing or discount programs (similar to nonprofit SKU launches

• Have background in impact measurement program evaluation or working with organizations like IDinsight on SROI methodologies

• Show success managing multiple concurrent campaigns across diverse program areas and geographies

• Possess experience with both enterprise sales-assisted motions and product-led growth strategies in mission-driven contexts

• Have exposure to life sciences research public health systems or workforce development ecosystems

• Have experience with AI or machine learning technology marketing

Role-specific policy: For this role we expect all staff to be able to work from our San Francisco office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

Logistics

Education requirements: We require at least a Bachelors degree in a related field or equivalent experience.

Location-based hybrid policy: Currently we expect all staff to be in one of our offices at least 25% of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams remember that Anthropic recruiters only contact you some cases we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money fees or banking information before your first day. If youre ever unsure about a communication dont click any linksvisit for confirmed position openings.

How were different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT-3 Circuit-Based Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues. Guidance on Candidates AI Usage:Learn aboutour policyfor using AI in our application process