At Universal Creative we design develop and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Destinations & Experiences worldwide. Our innovative attractions immersive theme parks and world-class resorts fuse art and technology to create new standards in the themed entertainment industry.
Our Team Members are the driving force behind Universal Creative. With their diverse skills and forward-thinking ideas our team pushes us beyond the boundaries of whats possible to achieve the extraordinary. Together were creating a Universe of fun always ensuring the next thing we do is better than the last thing we did.
JOB SUMMARY
The Director Creative & Brand Stewardship serves as Universal Creatives on-site creative leadership presence at Universal Studios Singapore. This role is responsible for supporting show quality creative intent and brand standards across all guest-facing environments attractions and experiences in a partner-owned and operated park. The position provides embedded creative leadership in support of current remediation and quality enhancement efforts while establishing consistent creative stewardship and Show Quality Assurance practices that sustain guest experience quality over time. This role carries defined creative decision authority within scope and operates in close partnership with the park operator and internal stakeholders.
MAJOR RESPONSIBILITIES
- Conduct regular on-site reviews of attractions shows environments retail and food & beverage from a show quality and brand standards perspective.
- Identify opportunities to reinforce creative intent improve guest experience quality and maintain brand integrity.
- Support alignment of maintenance repair and operational activities with established creative and brand standards.
- Partner closely with Engineering Facilities Safety and Operations teams to support remediation and quality enhancement activities.
- Provide real-time creative direction during repair replacement and restoration work.
- Support prioritization of efforts based on guest impact brand considerations and operational feasibility.
- Lead the implementation of a comprehensive Show Quality Assurance (SQA) program for Universal Studios Singapore.
- Establish evaluation criteria documentation practices and review cadence for show quality and brand standards.
- Partner with Asia Portfolio leadership and peer show quality and creative stewardship leaders to align practices and leverage established standards.
- Work collaboratively with park teams to embed SQA practices into daily operations and long-term sustainment.
- Engage with park operator teams on early discussions related to small to medium-scale placemaking enhancement ideas (e.g. environmental upgrades guest-facing features performance or activation spaces).
- Provide creative guidance to shape proposals prior to formal submission ensuring alignment with creative intent show quality standards brand integrity and operational context.
- Coordinate with Asia Portfolio leadership to route proposals through established transmittal review and approval pathways.
- Depending on scale complexity or brand sensitivity coordinate with Asia Portfolio leadership to engage core Creative Studio resources as appropriate to ensure alignment with broader UDX creative standards.
- Serve as UC/UDXs primary on-site creative representative with the park operator for show quality and brand matters.
- Provide documentation and reporting of show quality observations opportunities and recommended actions.
- Communicate regularly with Asia Portfolio leadership on status priorities and trends.
- Understand and actively participate in Environmental Health & Safety responsibilities by following established UO policy procedures training and team member involvement activities.
- Performs other duties as assigned.
EDUCATION
Bachelors degree in themed entertainment architecture design fine arts or related field preferred.
EXPERIENCE
- Senior-level experience in themed entertainment destination environments or large-scale experiential operations.
- Demonstrated experience working within existing parks or operational environments (not solely greenfield development).
- Experience partnering with Engineering Facilities Operations and Safety teams.
- Experience working in partner-operated or licensed environments preferred.
Your talent skills and experience will be rewarded with a competitive compensation package.
Required Experience:
Director
At Universal Creative we design develop and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Destinations & Experiences worldwide. Our innovative attractions immersive theme parks and world-class resorts fuse art and technology to create new standards in...
At Universal Creative we design develop and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Destinations & Experiences worldwide. Our innovative attractions immersive theme parks and world-class resorts fuse art and technology to create new standards in the themed entertainment industry.
Our Team Members are the driving force behind Universal Creative. With their diverse skills and forward-thinking ideas our team pushes us beyond the boundaries of whats possible to achieve the extraordinary. Together were creating a Universe of fun always ensuring the next thing we do is better than the last thing we did.
JOB SUMMARY
The Director Creative & Brand Stewardship serves as Universal Creatives on-site creative leadership presence at Universal Studios Singapore. This role is responsible for supporting show quality creative intent and brand standards across all guest-facing environments attractions and experiences in a partner-owned and operated park. The position provides embedded creative leadership in support of current remediation and quality enhancement efforts while establishing consistent creative stewardship and Show Quality Assurance practices that sustain guest experience quality over time. This role carries defined creative decision authority within scope and operates in close partnership with the park operator and internal stakeholders.
MAJOR RESPONSIBILITIES
- Conduct regular on-site reviews of attractions shows environments retail and food & beverage from a show quality and brand standards perspective.
- Identify opportunities to reinforce creative intent improve guest experience quality and maintain brand integrity.
- Support alignment of maintenance repair and operational activities with established creative and brand standards.
- Partner closely with Engineering Facilities Safety and Operations teams to support remediation and quality enhancement activities.
- Provide real-time creative direction during repair replacement and restoration work.
- Support prioritization of efforts based on guest impact brand considerations and operational feasibility.
- Lead the implementation of a comprehensive Show Quality Assurance (SQA) program for Universal Studios Singapore.
- Establish evaluation criteria documentation practices and review cadence for show quality and brand standards.
- Partner with Asia Portfolio leadership and peer show quality and creative stewardship leaders to align practices and leverage established standards.
- Work collaboratively with park teams to embed SQA practices into daily operations and long-term sustainment.
- Engage with park operator teams on early discussions related to small to medium-scale placemaking enhancement ideas (e.g. environmental upgrades guest-facing features performance or activation spaces).
- Provide creative guidance to shape proposals prior to formal submission ensuring alignment with creative intent show quality standards brand integrity and operational context.
- Coordinate with Asia Portfolio leadership to route proposals through established transmittal review and approval pathways.
- Depending on scale complexity or brand sensitivity coordinate with Asia Portfolio leadership to engage core Creative Studio resources as appropriate to ensure alignment with broader UDX creative standards.
- Serve as UC/UDXs primary on-site creative representative with the park operator for show quality and brand matters.
- Provide documentation and reporting of show quality observations opportunities and recommended actions.
- Communicate regularly with Asia Portfolio leadership on status priorities and trends.
- Understand and actively participate in Environmental Health & Safety responsibilities by following established UO policy procedures training and team member involvement activities.
- Performs other duties as assigned.
EDUCATION
Bachelors degree in themed entertainment architecture design fine arts or related field preferred.
EXPERIENCE
- Senior-level experience in themed entertainment destination environments or large-scale experiential operations.
- Demonstrated experience working within existing parks or operational environments (not solely greenfield development).
- Experience partnering with Engineering Facilities Operations and Safety teams.
- Experience working in partner-operated or licensed environments preferred.
Your talent skills and experience will be rewarded with a competitive compensation package.
Required Experience:
Director
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