Assistant Director of Events and Marketing

5476

The Career Development Center supports students in developing and achieving career goals that lead to meaningful lives.

The University of San Diego an engaged and contemporary Catholic institution was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972 USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth goodness and beauty. Inspired by this centuries old tradition of Catholic higher education the University welcomes people of all faith traditions and any or no religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.

The Assistant Director of Events and Marketing is responsible for directing the Centers engagement and visibility through two primary functions: leading the strategic execution and high-impact event management of signature and campus-wide programs and developing and deploying a comprehensive marketing strategy for key initiatives and programs. The Assistant Director drives student employer alumni and stakeholder engagement manages complex logistical elements and event budgets oversees all digital and print content production and applies a data-driven approach to continuously innovate and maximize the impact of the Career Development Center.

In partnership with the Associate Director of Communications and Assessment the Assistant Director implements the overarching strategic marketing branding outreach and communications plans to elevate departmental impact and achieve core department goals and initiatives. This role holds primary accountability for the end-to-end logistics and budgetary oversight of major campus-wide and externally facing events including large-scale career fairs. The Assistant Director drives the unified brand and messaging strategy utilizing all written and visual communication to boost engagement across internal and external stakeholders including students employers and alumni while ensuring institutional consistency through close collaboration with campus partners like University Communications. Integral to the offices operations the position also develops and manages the robust event calendar and hires trains and supervises multiple student interns.

Duties and Responsibilities:

Event and Engagement Management

• Logistics and Engagement:

  • Leads the operational execution and event management of all high-visibility events campus-wide Career Fairs and strategic signature programs.
  • Provides strategic oversight and collaborative support across the Centers event and programming portfolio ensuring effective logistical execution and impact
  • Oversees the comprehensive execution of event logistics for all major Career Development Center events including event registrations space reservations vendor and supplier management event layout planning and staffing.
  • Manages high-profile internal/external stakeholder relationships ensuring strong engagement and partnership continuity.
  • Directs and executes high-volume effective on-campus promotional and outreach campaigns to maximize event awareness and student engagement.
  • Manages the selection and management of all internal/external event and marketing vendors ensuring compliance with the University Procurement office.
  • Collaborate with campus partners to ensure optimal event management experience and attendance.
  • Effectively leads programming and event execution within a defined budget.
  • In conjunction with the leadership and functional teams develops a comprehensive event calendar and manages implementation of all initiatives across the academic year.

• Experience:

  • Intentionally enhances the user experience (UX) and impact at all events ensuring a seamless and high-quality environment for attendees.
  • Drives attendance at events and amplifies the visibility and awareness of programming created by the Career Development Center team.
  • Captures media (photos/video) from events and leverages them for future marketing and promotional campaigns.

• Evaluation and Enhancement:

  • Collaborates closely with the Assistant Director Assessment and Data to evaluate and enhance the success impact and effectiveness of career development events.
  • Captures feedback and outcomes from events to drive the narrative of the office and promote engagement.
  • Utilizes a data-driven approach and design thinking to continuously innovate and drive improvements to future events including developing creative new engagement formats pop-up activations and educational workshops.

Integrated Marketing Strategy and Execution

• Strategic Planning:

  • Directs the implementation and campaign deployment of the marketing and branding strategy to effectively communicate the Career Development Center mission goals and initiatives with students employers and stakeholders.
  • Drives awareness and engagement by leading all promotional efforts across the Career Development Centers technology ecosystem.
  • Provides leadership and oversight regarding key messaging media strategy and preparation for events.
  • Partners with University Marketing and other campus communicators to ensure consistent institutional messaging and equips central teams with career content for institutional use.
  • Oversees and executes communication campaigns to faculty staff campus partners employers and stakeholders.

• Content and Collateral Production:

  • Directs strategies and systems to manage workflow for collateral marketing and promotional requests from team members and campus constituents.
  • Develops innovative and creative initiatives that will enhance marketing strategy within the areas of graphic design photography video production and digital media.
  • Designs and creates or directs the design and creation of marketing collateral including the Summer Internship Award Magazine brochures flyers advertisements and other printed online and physical item marketing collateral.
  • Provides administration and strategic content oversight for the Career Development Center website ensuring optimal user experience and information architecture.
  • Oversees the creation of weekly student newsletters and manages all departmental social media accounts.

• Digital Media:

  • Uses digital media to share the Career Development Centers stories and successes with donors prospective students employer prospects parents alumni and other stakeholders.
  • Ensures Career Development Center events and programs are archived through photographs and video clips; captures video interviews with current students recent alumni on-campus recruiters and internship supervisors.
  • Publishes video stories through social media platforms website presentations and other venues.
  • Collaborates with central marketing to share digital media pieces with a wider institutional audience.

Supervision and Management

• Exercise supervision of student interns student employees coordinator staff as needed by the office
• Onboards and helps train new Career Development Center staff members on policies and procedures related to advertising marketing and events.
• Contributes to the Career Development Centers strategic plan marketing initiatives event management and broader efforts
• Identifies opportunities for program awareness and impact resource expansion and increased participation
• Recommends operational improvements to align with departmental goals
• Analyzes quantitative and qualitative data to refine marketing and event efforts to best execute the Career Development Centers mission
• Serves as liaison to professional associations to stay abreast of current developments in career development and marketing trends.
• Provides a supportive learning environment for students and staff.

Background check: Successful completion of a pre-employment background check.

Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Minimum Qualifications:

• Bachelors degree in Marketing Communications Public Relations or related field or equivalent experience/training. SUBSTUTION: A high school diploma and two additional years of work experience may substitute for Bachelors degree at the rate of one year of work experience is equivalent to two years of higher education.
• Minimum of three (3) years of related experience in event management and/or marketing strategy. SUBSTITUTION: A Masters degree may substitute for up to one year of required work experience.
• Proven ability to lead strategic planning for integrated events and marketing initiatives demonstrating the ability to drive concepts from ideation through implementation.
• Demonstrated leadership with the ability to provide direction mentorship and oversight to student employees project teams or professional staff.
• Proven experience in working with creative and cross-functional teams meeting high-volume production deadlines.
• Relevant combinations of skills and experience will be considered.

Preferred Qualifications:

• Masters degree in a related field or extensive experience in marketing communications and event planning
• Experience within a higher education setting.
• Experience with Canva
• Experience with Adobe Creative Cloud Suite
• Experience with photography and studio lighting
• Experience with videography
• Website Content Management System experience; Specifically Cascade Server Content Management System (CMS)
• Experience with Notion

Performance Expectations- Knowledge Skills andAbilities:

• Thorough knowledge of strategic planning data-driven decision-making and budget preparation/management.
• Strategic Event Direction Operational Oversight and Project planning/risk management skills.
• Advanced consulting networking and interpersonal communication skills with internal and external stakeholders.
• Expertise in creating and editing diverse marketing collateral (print and digital) including social media content reports and web pages.
• Exceptional organizational detail-orientation and time management skills with the proven ability to multitask and thrive in a fast-paced environment.
• Strong writing compiling editing and proofreading abilities for professional publications and mass communications (newsletters emails).
• Ability to work with Adobe-based software packages including Photoshop Illustrator and InDesign and other design platforms (e.g. Canva).
• Strong marketing graphic design and digital content creation skills (photo/video capture).
• Familiarity with Career Services technology including CRM software and employer vendor platforms.
• Ability to cultivate an environment that is welcoming and effective for all individuals with proven capacity to design inclusive communications and programs that engage diverse student employer and stakeholder populations.
• Ability to provide considerable knowledge in the formal supervision and training of staff.
• Ability to set objectives for professional development and continuous process improvement.
• Understanding and appreciation of the mission and values of the University and of the Career Development Center office.
• Ability to conduct outreach to employment communities and professional associations alumni and professional colleagues.

$5859 - $6613 per month; Excellent Benefits

The University of San Diego offers a very competitive benefits package including; medical dental vision a retirement contribution given to you by the University and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.USD: Human Resources: Benefits

The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience education and other factors including departmental budget.

Hours: 37.5 hours per week

Closing date:Open until filled

Note: External job postings will be up for at least three days. After that time applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

The University of San Diego is a smoking and tobacco-free campus. For more information visit Experience:

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