VP, Digital & Growth Marketing

Dataiku is The Universal AI Platform giving organizations control over their AI talent processes and technologies to unleash the creation of analytics models and agents. Providing no- low- and full-code capabilities Dataiku meets teams where they are today allowing them to begin building with AI using their existing skills and knowledge.

Role Summary

As Vice President of Digital & Growth Marketing you will lead the global demand engine that powers Dataikus pipeline and ARR growth. You will be responsible for integrating campaigns digital marketing content and web into a unified performance-driven system that drives measurable business outcomes across regions industries and product lines.

This role requires a modern data-driven growth leader who combines strategic vision with deep expertise in digital performance content strategy and conversion optimization. You will build scale and continuously improve a predictable high-performing marketing engine that fuels awareness engagement and revenue.

Core Responsibilities

Digital & Growth Marketing Leadership

• Own and optimize the full global demand engine spanning campaigns digital channels content and web to deliver qualified pipeline and ARR growth.

• Drive alignment with Sales Product Marketing and Field Marketing to ensure full-funnel visibility shared metrics and revenue accountability.

• Lead and mentor a global team of high-performing marketers across campaign digital content and web disciplines.

Integrated Campaigns

• Design and execute global and regional campaigns aligned to priority segments industries and product plays.

• Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand.

• Ensure every campaign has clear success metrics tied to pipeline revenue and ROI.

Digital Demand & Performance Marketing

• Manage paid owned and earned channelsincluding search display social syndication and ABMto deliver predictable scalable pipeline generation.

• Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI.

• Partner with Marketing Ops Sales Ops and Finance to ensure accurate attribution and performance measurement.

Content Marketing

• Lead the creation and distribution of high-impact contentthought leadership product stories customer case studies and videosthat engage target personas across the buyer journey.

• Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel.

• Ensure content strategy is data-informed and tightly aligned to campaign priorities and SEO objectives.

Website & Conversion Operations

• Own as a strategic growth platform optimizing for demand capture SEO/AEO personalization and user experience.

• Partner with Design Product Marketing and Web Engineering to evolve the site into a dynamic conversion-focused hub that turns visitors into qualified opportunities.

• Continuously test analyze and refine web performance to increase engagement and conversion.

Analytics & Optimization

• Establish a data-driven marketing discipline built on rigorous measurement experimentation and continuous improvement.

• Define KPIs and performance dashboards for campaign ROI pipeline velocity and conversion rates.

• Champion a culture of test-and-learn ensuring insights are used to improve creative channel mix and buyer experience across all funnel stages.

Success Profile

Experience & Education

• Bachelors degree in marketing business or related field; MBA or advanced degree preferred.

• 15 years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies.

• Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact.

Skills & Competencies

• Deep expertise in integrated campaign strategy paid media SEO marketing automation and digital analytics.

• Strong command of content strategy and storytelling to influence complex B2B buying cycles.

• Proficiency with marketing technology stacks (CRM MAP analytics ABM and personalization tools).

• Analytical and commercially minded leader who can translate marketing performance into business impact.

• Exceptional leadership collaboration and communication skills; able to influence at all levels.

Behavioral Attributes

• Growth-minded data-driven leader with a bias for measurable results.

• Strategic operator who balances creativity with analytical rigor.

• Inspires teams through vision clarity and accountability.

• Comfortable navigating ambiguity and scaling within a fast-paced global environment.

What are you waiting for!

At Dataiku youll be part of a journey to shape the ever-evolving world of AI. Were not just building a product; were crafting the future of AI. If youre ready to make a significant impact in a company that values innovation collaboration and your personal growth we cant wait to welcome you to Dataiku! And if youd like to learn even more about working here you can visit our Dataiku LinkedIn page.

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