Lead Lifecycle Marketing Manager

One platform a whole world of opportunity

The best jobs are often restricted to a few wealthy cities but talent exists everywhere. Oyster set out to change this by launching a global employment platform that enables companies to hire pay and support talent anywhere.

Were proof that a strong engaged culture doesnt require an office. Since January 2020 Oyster has:

Built a distributed team of 400 across 60 countries

Featured in Forbes as #9 in FlexJobs Top 30 Companies for remote jobs

Formed a diverse leadership team and a workforce thats 60% female

Earned top employee engagement scores

Raised $286 million; valued at $1.2 billion

Achieved B Corp status in 2023

Our momentum shows the power of global employment and were just getting started! If you want to help us drive change and work remotely wed love for you to apply!

Location: While this position is posted in a specific location all of Oysters positions are fully remote and you can work from home. Forever. To create the best experience for this employee and to meet the business needs this role requires you to be based within UTC -6 to UTC 1.

Were hiring a Lead Lifecycle Marketing Manager to own and scale Oysters lifecycle engine across activation retention and expansion. This role sits at the intersection of Marketing Product Sales and Customer Experience. You will design and run lifecycle programs that help prospects and customers reach value faster adopt our product and services and expand their relationship with Oyster over time.

Success in this role means building a measurable high-impact lifecycle system powered by product signals behavioral data and clear messaging. You will operate as a senior individual contributor who sets strategy ships programs and drives outcomes tied directly to retention and revenue.

Key Responsibilities

• Own Oysters lifecycle strategy across onboarding activation retention and expansion

• Define lifecycle stages key moments and success metrics across the customer journey

• Build and execute multi-channel lifecycle programs across:

  • Email (HubSpot)

  • In-app messaging (Pendo)

  • Conversational and sales-assisted experiences (Qualified Chat)

• Partner closely with Web Sales and Product Marketing to drive adoption and time-to-first-value

• Design retention programs informed by usage signals and customer behavior

• Support expansion motions through contextual lifecycle messaging aligned with Sales and Customer Success

• Lead experimentation across messaging sequencing timing and segmentation

• Measure impact across product usage retention expansion and revenue

• Collaborate with Web Demand Gen Product Marketing GTM Ops Sales and CX to align lifecycle programs with GTM priorities

Core Requirements

• 8 years of experience in lifecycle or growth marketing

• Proven ownership of activation retention and expansion programs in a SaaS environment

• Strong experience designing customer journeys using behavioral and product signals

• Hands-on experience with lifecycle tooling (email in-app and sales-assisted channels)

• Ability to translate data into clear actionable programs

• Experience operating as a senior IC who sets direction and executes independently

• B2B SaaS experience preferred not required

• Experience using AI in marketing workflows is a plus not a requirement

Youll also need

• A reliable home internet connection (or be able to get one)

• Fluent English language skills

How we work together at Oyster

Our values guide the work we do the decisions we make and the culture that makes us special. We make it happen. We drive change. We build and give trust and we are a united team.

Our mission is to create a more equal world one global hire at a time. Everything we do ladders up to our mission and that doesnt just mean building software. We develop programs participate in workshops and create dedicated teams to ensure we successfully support companies and knowledge workers in this new world of work.

We embrace asynchronous communication and collaborative work and share our practices in the Oyster Public HQ to help other global teams learn from our experiences.

How YOU work

With diverse locations cultures and needs we created How YOU Work; a program supporting your whole human experience at Oyster:

• Work from anywhere: Oyster has no borders or HQ. As long as work is timely your team is supported and youre authorized to work where you live you can work from anywhere.

• Paid time off: Enjoy 40 days off per year (including holidays and vacation) or more if required by your country.

• Mental health support: Access Plumm our mental well-being service.

• Wellbeing allowance: Each month receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas.

• Flexible parental leave: All new parents are eligible for at least three months paid leave with job protection for up to 12 months or as required locally.

• WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.

The best jobs should be available to everyone

We embrace diverse perspectives and intentionally build our product and company with an inclusive global mindset. We encourage you to apply even if you dont meet every criterion and are committed to a trust-based thriving environment.

Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process please email with the subject line: Interview Accommodations.

Our available positions are on our careers page. Our team will only contact you from an @ email and we will never ask for money as part of an interview process or job offer. If you receive a suspicious email about Oyster jobs or are directed to a site other than please report it via our Compliance and Ethics Helpline.

Required Experience:

Manager