Lead Marketing Data Analyst

Schweitzer Engineering Laboratories

Job Location:

Pullman, WA - USA

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

The Lead Marketing Data Analyst will have the opportunity tojoin SELs Global Field & Revenue Marketing Teamandwill support the Marketing Divisionin advancing measurement practices developing scalable reporting and analytics capabilities and delivering clear actionable insights that guide marketing strategy and performance optimization.

As a Lead Marketing Data Analyst a typical daymight include the following:

Partnering with Marketing Program Managers to translate OKRs into measurable KPIs and develop reporting that clearly illustrates campaign performance across all marketing channels and progress toward achievingobjectives.

Designing and scaling intuitive Power BI dashboard suites that enable Marketing Program Managers and the DigitalMarketingteam to selfserve insights and drive datadriven optimization.

Buildingmaintaining and evolving Power BI dashboards and reporting suites that measure marketing performance across channels campaigns and funnel stages.

Applying predictive analytics regression modeling and statistical methods to analyze marketing performance uncover trends and support datadriven decisionmaking.

Creating clear compelling data visualizationsand translating complex analyses into actionable insights that support marketing strategy.

Conducting attribution modeling and customer journey analysis to assess campaign effectiveness.

Creating and improving methods to ensure data integrity accuracy and consistency across systems.

Creating and improving methods to ensure data integrity accuracy and consistency across systems.

Collaborating with data owners across the Marketing division to define functional specifications for system improvements.

This jobmight be for you ifyou have:

ABachelors degreeinDataAnalytics StatisticsMathora relateddiscipline.

5 years of related experience.

A deep understanding of marketing performance metrics funnel analytics attribution and predictive insight generation

Experience integrating data from CRMmarketingautomationdigital marketingand analyticssystems(e.g. Google Ads and Analytics paid social media)and partnering with Information Systems partners to map transform and standardize that data for reporting.

Highproficiencyin data preparation analysis and reporting with strong attention to data quality and accuracy.

Advanced Power BI (DAX data modelingPowerQuery) and SQL skills for building andoptimizingreporting datasets.

Strong written and verbal communication skills with the ability to explain scientific/technical information clearly to diverse audiences.

Abilityto multitask prioritize and manage time effectively.

Ability to learn new skills and assume new responsibilities.

Background check resultssatisfactoryto SEL.

Negative drug testresult(s).

PreferredQualifications

Masters degree inDataAnalytics StatisticsMathorarelateddiscipline.

Location

Pullman WA-This positionis located inPullman WA. Nestled in Eastern Washington offering an exceptional quality of life. Embrace the charm of small-town living with spacious surroundings no traffic hassles and easy accessto outdoor adventures in nearby mountains rivers and forests. Plus benefit from excellent schools and universities in the area.

Competitive pay. Superior benefits. Inspiring work.

People are at the core of our company and we hire employee-owners. We welcome you to learn more about how we support employees.

Were 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options.
We offer top tier medical prescription dental vision life and disability insurance.
We recognize the importance of a healthy life balance and offer: 10 paid holidays annual vacation accrual starting at 12 days 9 paid sick days and paid family and medical leave that covers 90% of your pay.
We foster growth and development of our employees through avenues such as STEM courses apprenticeships tuition assistance and engineering development programs.
Ask our team about other benefits including wellness fertility adoption and flexible spending benefits.

Pay Range Data

We anticipate filling this position as a Lead Data Analyst $97700 $144400. We are open to reviewing additional candidates with more or less experience and the pay range may differ if filled at a different level. Our pay ranges are determined by job responsibility and location. We base our starting pay offer and title on location and job-related factors such as candidate experience training knowledge and skills.

Communication with Applicants

We communicate with all applicants. If you do not receive a response about your application please check your SPAMfilteror reach out to us at .

SEL is an Equal Opportunity Employer: Vets/Disabled.

Required Experience:

SEL specializes in creating digital products and systems that protect control and automate power systems around the world. Every day we work to make electric power safer more reliable and more economical.The Lead Marketing Data Analyst will have the opportunity tojoin SELs Global Field & Revenue Mar...