RQ10498 Information Management Specialist Senior

ServiceOntario is seeking a web analytics consultant to support Customer Experience platform project and setting up its Google Analytics (GA4) Implementation and Management

• Lead the implementation and configuration of GA4 ensuring accurate data tracking and reporting.
  
• Define custom events user properties and dimensions to capture relevant user interactions.
  
• Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders- reports tailored to specific business needs such as user journeys
  
• Provide real-time and scheduled reporting for key performance indicators (KPIs)
  
• Analyze data from GA4 to uncover user behavior patterns traffic sources and conversion paths.
  
• Generate actionable insights to guide business decisions and improve application performance.
  
• Work with product and development teams to ensure analytics align with business objectives.
  
• Present findings and explain GA4 data to non-technical stakeholders.
  
• Train internal teams on using GA4 reports and dashboards.
  
• Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
  
• Create dashboards that enable program areas to self-serve their analytics data.
  
• Conduct A/B and multivariate testing to assess the effectiveness of content design and features.
  
• Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.
  
• Collaborate with development teams to ensure accurate data collection through tagging and debugging.
  

• Experience using the following tools:
  • Google Analytics 4 (must have)
    
  • MS Excel Proficiency (must have)
    
  • Universal Analytics (must have)
    
  • Looker reports and dashboard (must have)
    
  • PowerBI dashboard (must have)
    
  • SQL (good to have)
    

Analytics and Insights

• Strong ability to analyze data for actionable insights to inform digital marketing customer experience and product strategies.
  
• Experience tracking user journeys conversion funnels and optimizing web performance.
  
• Adept at creating dashboards and automated reports for stakeholders to monitor KPIs.
  
• Working closely with product and IT teams to align GA4 setups with business goals.
  
• Experience leveraging web analytics for SEO SEM and campaign effectiveness.
  
• Effectively communicate complex analytics concepts to non-technical stakeholders.
  
• Ability to create compelling narratives and visualizations to share findings.
  
• Active listening to understand stakeholders or team needs fully.
  
• Prioritize tasks effectively manage time and meet project deadlines.
  
• Adaptability to manage multiple clients or projects simultaneously.
  
• Ensure accuracy in data collection reporting and analysis.
  
• Proactively identify and rectify discrepancies or anomalies.
  

Requirements

Experience and Skill Set Requirements

Technical Skills: 60%

• Experience in implementing GA4 properties including setting up data streams configuring tagging frameworks and linking to other Google tools (e.g. BigQuery Google Tag Manager).
  
• Proven experience migrating from Universal Analytics to GA4 including retaining historical data and ensuring reporting continuity.
  
• Skill in customizing GA4 reports events and parameters to meet unique business needs.
  
• Collaborate with business in defining information management needs and priorities and develop tracking information management for performance measures.
  
• Experience with integrating GA4 data into other platforms such as Looker Studio PowerBI for enhanced visualization.
  
• Strong ability to analyze data for actionable insights to inform customer experience and product strategies.
  
• Universal Analytics Google Analytics 4 Looker reports and PowerBI (must have)
  
• MS Excel proficiency to analyze and visualize data (must have)
  
• Ability to identify web analytics gaps in the current ServiceOntario applications.
  
• Fast experience in reviewing and analyzing current web assets and web analytics reports.
  
• Proven experience in recommending best approach to track and optimize the customer experience in the current that meets business needs.
  
• Define custom events user properties and dimensions to capture relevant user interactions.
  
• Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders- reports tailored to specific business needs such as user journeys
  
• Provide real-time and scheduled reporting for key performance indicators (KPIs)
  
• Analyzed data from GA4 to uncover user behavior patterns traffic sources and conversion paths.
  
• Generate actionable insights to guide business decisions and improve application performance.
  
• Work with product and development teams to ensure analytics align with business objectives.
  
• Present findings and explain GA4 data to non-technical stakeholders.
  
• Train internal teams on using GA4 reports and dashboards.
  
• Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
  
• Create dashboards that enable program areas to self-serve their analytics data.
  
• Conduct A/B and multivariate testing to assess the effectiveness of content design and features.
  
• Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.
  
• Collaborate with development teams to ensure accurate data collection through tagging and debugging.
  

Communication Skills 30%

• Effectively communicate complex analytics concepts to non-technical stakeholders.
  
• Ability to create compelling narratives and visualizations to share findings.
  
• Active listening to understand stakeholders or team needs fully.
  
• Ensure accuracy in data collection reporting and analysis.
  
• Proactively identify and rectify discrepancies or anomalies.
  
• Work seamlessly with development and business teams to align goals.
  
• Foster productive relationships with cross-functional stakeholders.
  

Project Management 10%

• Prioritize tasks effectively manage time and meet project deadlines.
  
• Adaptability to manage multiple clients or projects simultaneously.
  

Must Haves:

• Universal Analytics Google Analytics 4 Looker reports and PowerBI
  
• MS Excel proficiency to analyze and visualize data
  
• Experience in implementing GA4 properties including setting up data streams configuring tagging frameworks and linking to other Google tools (e.g. BigQuery Google Tag Manager)